Results 211 to 220 of about 2,235 (259)

Factors Affecting Impulsive Buying Behavior

Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities, 2021
The purpose of this study is to determine the hedonic motives, Availability of Money, Impulse Buying of consumers who shop at the Marketplace and to determine the effect of hedonic motives and Availability of Money on Impulse Buying on consumers who shop at the Marketplace partially and simultaneously.
Raeni Dwi Santy   +2 more
openaire   +1 more source

Normative Influences on Impulsive Buying Behavior

Journal of Consumer Research, 1995
Although consumer researchers have investigated impulse buying for nearly 50 years, almost no research has empirically examined its normative aspects. This article presents conceptual and empirical evidence that consumers' normative evaluations (i.e., judgments about the appropriateness of engaging in impulse buying behavior) moderate the relationship ...
Rook, Dennis W, Fisher, Robert J
openaire   +1 more source

Impulse buying behavior: the mobile revolution

International Journal of Retail & Distribution Management, 2019
Purpose The purpose of this paper is to investigate the role of in-store mobile usage on purchase decision making in order to understand whether and to what extent the use of the device changes the shopper behavior in terms of planned and unplanned purchases even across different retail store formats.
BELLINI S., AIOLFI S.
openaire   +2 more sources

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