Results 221 to 230 of about 2,235 (259)
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Online reviews and impulse buying behavior: the role of browsing and impulsiveness
Internet Research, 2018Purpose Online reviews have shown important information that affects consumers’ online shopping behavior. However, little research has examined how they may influence consumers’ online impulse buying behavior. The purpose of this paper is to bring theoretical and empirical connections between them.
Kem Z. K. Zhang +3 more
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The role of atmospheric cues in online impulse-buying behavior
Electronic Commerce Research and Applications, 2013This study extends a stimulus-organism-response (S-O-R) model to include impulse-buying behavior, which plays a vital role in electronic shopping but has not gained much attention in e-commerce research. Grounding our research in environmental psychology, we test the effects of virtual atmospheric cues on online impulse-buying behavior and spending ...
Arne Floh, Maria Madlberger
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International Journal of Quality and Service Sciences, 2021
Purpose This study aims to examine the effects of cruise attributes on impulse buying of service customers through impulsive buying tendency. Specifically, this study investigates whether service attributes (variety of selection and price) influence the impulsive buying behavior of customers by stimulating their impulsive buying tendency.
Jookyung Kwon, Jiseon Ahn
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Purpose This study aims to examine the effects of cruise attributes on impulse buying of service customers through impulsive buying tendency. Specifically, this study investigates whether service attributes (variety of selection and price) influence the impulsive buying behavior of customers by stimulating their impulsive buying tendency.
Jookyung Kwon, Jiseon Ahn
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Impact of Impulsive Buying Behavior on Postimpulsive Buying Satisfaction
Social Behavior and Personality: an international journal, 2015I investigated how impulsive buying behavior affects postimpulsive buying satisfaction through the mediator of mixed emotion response and the moderator product type. I collected data using the survey method and used independent samples t tests, two-way analyses of variance, and linear regression to analyze the 243 valid questionnaires.
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The Role of Personality in Impulse Buying Behavior
Jindal Journal of Business Research, 2016The main objective of the current study is to unearth the influence of personality as an intrinsic ingredient on consumer behavior vis-à-vis impulsive buying behavior. Based on structural model and following the application EFA and CFA on 630 prospective consumers in the different parts of Jammu and Kashmir, findings have confirmed that “personality ...
Shakeel Ahmad Sofi, Fayaz Ahmad Nika
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Impulse Buying Behavior of Apparel Purchasers
Clothing and Textiles Research Journal, 1991This study compared three samples offemale consumers (textiles and clothing [TC] and non-TC students and older non-student consumers) on four impulse buying dimensions and planned buying, other shopping behaviors, and demographic characteristics. The study also identified possible predictor variables of impulse buying.
Yu K. Han +3 more
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Gender effects on impulse buying behavior
Emerald Emerging Markets Case Studies, 2017Subject area Choice Behavior. Study level/applicability The case study deals with cross-gender analysis of impulse buying behavior in apparel shopping in India. Any extrapolation of this study to other markets should take into account that Indian consumers are price sensitive.
Gyan Prakash +3 more
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Journal of International Consumer Marketing, 2006
Social norms and networks are important to understand consumer behavior. Here, we reexamine normative influences on impulsive buying (Rook and Fisher 1995) within a different cultural context, South Korea. Results of Study 1-with a general consumer sample from Soulh Korea, confirms prior findings in the United States that the relationship between ...
Kwak, Hyokjin +3 more
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Social norms and networks are important to understand consumer behavior. Here, we reexamine normative influences on impulsive buying (Rook and Fisher 1995) within a different cultural context, South Korea. Results of Study 1-with a general consumer sample from Soulh Korea, confirms prior findings in the United States that the relationship between ...
Kwak, Hyokjin +3 more
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An Empirical Study of Impulse Buying Behavior in Online Bookstores
International Journal of Online Marketing, 2013Online shopping is gradually becoming popular in the developing countries like India. The online bookstores have emerged as a new destination which attracts millions of shoppers every day. The impulse buying in the offline stores has been a major area of interest for the researchers.
G. Muruganantham, Ravi Shankar Bhakat
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Factors That Influence Impulsive Buying Behavior at Sociolla
Asian Journal of Research in Business and Management, 2023The beauty industry is growing in Indonesia, where there is the emergence of new brands and beauty retails. One of them is Sociolla, a beauty retail which serves local and imported Asian beauty products to the Indonesian market. Impulsive buying behavior is a phenomenon that happens many times when customers want to shop for beauty products.
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