Results 51 to 60 of about 2,003 (160)

Understanding consumers` impulse buying behavior

, 2021
75
openaire   +1 more source

How does the Theory of Planned Behavior Mediate The Relationship Between Financial Literacy And Impulse Buying on Live Selling Platforms?

APMBA (Asia Pacific Management and Business Application)
Live-streaming platforms allow for direct communication between merchants and consumers, serving as a promotional platform. Using the Theory of Planned Behavior as a mediating variable, this study seeks to determine how financial literacy affects impulse
Putri Amalia, Sita Deliyana Firmialy
doaj   +1 more source

Identifying the Relationship between Sociability Features of Sellers, Store Interior and Impulse Buying Behavior of Customers (Case Study: Shahrvand Chain Stores in Tehran) [PDF]

تحقیقات بازار یابی نوین, 2017
Nowadays, as a result of growing competitive environment, identifying and understanding the importance of factors affecting customer’s buying behavior is considered as a powerful tool which can be used in order to be distinguished from competitors and ...
leila shahpouri, Naser Yazdani, Mostafa ghazizadeh   +2 more
doaj  

The effect of discount messages on impulse buying and self-control: investigating arousal through brain’s emotion signals

Social Determinants of Health
Background: This study investigated the impact of discount messages and individual self-control on arousal and Impulse buying behavior during purchasing processes.
Sina Taghizadeh , Rosa Hendijani, Hashem Aghazadeh , Mohsen Nazari   +3 more
doaj   +1 more source

The Effect of Thematic Store Atmosphere on Impulse Buying Behavior Mediated by Affection and Impulse Buying Tendency

European Journal of Management Issues, 2022
Purpose: This study focuses on identifying aspects that can influence the behavior of consumers who make purchases at thematic cafes in Malang. This study uses a thematic store atmosphere as an independent variable, impulse buying behavior as a ...
Vanessa Natalisa Palilingan, Ananda Sabil Hussein, Sri Palupi Prabandari   +2 more
doaj  

Multi-Sensory Marketing and Impulsive Buying Behavior: The Role of Impulsive Buying Traits

Emerging Science Journal
The rapid growth of the retail market, coupled with increased consumer income, has led to a surge in impulsive and unplanned shopping. This study aims to examine the relationships between multi-sensory marketing, customers' moods, impulsive buying traits, and impulsive buying behavior, using the Stimulus-Organism-Response (S-O-R) model. Customers' mood
Nguyen Le, Ngoc Thi Bich Mai, Nhu Y Thi Nguyen, Huyen Ngoc Thi Vu   +3 more
openaire   +2 more sources

The Difference between Consistent and Inconsistent Planned Impulse Buying Based on External Stimulus and Virtual Cart Use

Binus Business Review
Impulse-buying behavior is enjoyable for consumers and profitable for marketers. Selecting what they want and putting it in the shopping cart gives customers a sense of shopping enjoyment.
Ina Melati, Bernardinus M. Purwanto, Marwah Rizqiyati, Yulia Arisnani Widyaningsih, Bayu Sutikno   +4 more
doaj   +1 more source

Antecedents of impulse buying behaviour in generation z

Iqtishaduna: Jurnal Ilmiah Ekonomi Kita
Purpose – This study aims to determine how impulse buying behaviour is influenced by customer reviews and influencer credibility, using trust as a mediating factor in the purchase of skintific products by generation z in Bali province. Method – An online
Ni Km Tri Sukma Sagitarini, Ida Ayu Oka Martini   +1 more
doaj   +1 more source

Consumer impulse buying behavior: the role of confidence as moderating effect. [PDF]

Heliyon, 2022
Tran VD.
europepmc   +1 more source

Online impulse buying behavior and marketing optimization guided by entrepreneurial psychology under COVID-19. [PDF]

Front Psychol, 2022
Wang P, Chapa S.
europepmc   +1 more source