Results 61 to 70 of about 2,003 (160)

An Empirical Study on Impulsive Buying Behavior

JISR management and social sciences & economics, 2008
There is a wealth of research on Impulsive Buying Behavior in the developed countries. However, dearth of research on this issue in Pakistan was the motivating factor for undertaking this research. The purpose of this research was to (1) identify the variables related to impulsive buying; (2) identify the relationships of these variables; (3) ascertain
openaire   +2 more sources

Influence of online comments on clothing impulse buying behavior in mobile short video app live broadcast. [PDF]

Front Psychol, 2022
Hewei T.
europepmc   +1 more source

Recognize Effective Factors On Impulse Buying Behavior (Unplanned) Of Customers (Case Study: Refah Chain Stores In Hamadan) [PDF]

کاوش‌های مدیریت بازرگانی, 2014
Impulse buying is the half hidden behavior of consumerwhich the sellers can attain through different stimulants to increase their own selling .To have higher success , all the factors influencing this behavior must be identified.
r sohrabi, A. Samadi, a Yoosofifard
doaj  

HUBUNGAN ANTARA HEDONIC SHOPPING VALUE, POSITIVE EMOTION, DAN PERILAKU IMPULSE BUYING PADA KONSUMEN RITEL

Jurnal Ekonomi dan Bisnis Airlangga, 2009
retail must be able to know how the decision process of purchase from the customer is. The customer buying decision process especially the decision that has characteristic impulse buying can be based by Hedonic Shopping Value and Positive Emotion.
Veronika Rachmawati
doaj   +1 more source

Does Product Semantics Matter in Stimulating Impulse Buying Behavior for Internet Products? [PDF]

Front Psychol, 2021
Huang X, Cai R.
europepmc   +1 more source

SEE IT, LIKE IT, BUY IT! HEDONIC SHOPPING MOTIVATIONS AND IMPULSE BUYING

Economic Review, 2011
The purpose of this study is to examine the influence of six broad categories of hedonic shopping motivations (adventure, gratification, role, value, social, and idea shopping) and fashion consciousness on consumers’ impulse buying behavior.
Merima Činjarević, Kasim Tatić, Srđan Petrić   +2 more
doaj   +2 more sources

Impact of COVID-19 on consumers' impulse buying behavior of fitness products: A moderated mediation model. [PDF]

J Consum Behav, 2022
Chiu W, Grace Oh GE, Cho H.
europepmc   +1 more source

Buy or Bye: Exploring The Trigger of Impulse Buying Behavior Among Gen Z in Lifestyle Retail

Indonesian Journal of Business and Entrepreneurship
Background: In today's competitive retail business, many stores, including KKV, are implementing innovative marketing strategies to attract customers, especially Generation Z.
The Syifaul Maula, Rini Rahayu Kurniati, Rio Era Deka   +2 more
doaj   +1 more source

ANTECEDENTS AND CONSEQUENCES OF IMPULSE BUYING BEHAVIOR

Business and Entrepreneurial Review, 2017
The objective of this research is to identify and analyze the factors that of influence of consumers The purpose of this research is to analyze and determine the factors that influence consumer’s impulse buying behavior in mini market (convenience store) based on influence of variable store atmosphere, in-store browsing, in-store layouts, salesperson ...
openaire   +2 more sources

People Impulse Buying Behavior Amidst Pandemic

International Journal of Research Publications, 2022
Dr. Walter P. Salva, Rhea-Lyn Fajardo La Penia .MBA   +1 more
openaire   +1 more source