Results 71 to 80 of about 2,003 (160)

Understanding The Important Role of Online Customer Reviews in Social Commerce on Customer Trust and Impulse Buying

Review of Management and Entrepreneurship
This research aims to investigate the impact of online customer reviews on customer trust and impulse buying, by utilizing the Stimulus-Organism-Response (SOR) theoretical framework.
Gracela Marisa Sanapang, Elia Ardyan, Sonata Christian   +2 more
doaj   +1 more source

Do Emotions Matter? Positive Emotions as a Mediator Between Gamification, Discounts, and Impulse Buying Among Gen Z

Journal of Enterprise and Development
Purpose: This study examines the influence of gamification and price discounts on impulse purchases among Generation Z, with positive emotions as a mediating variable. Method: A quantitative approach was employed, using primary data collected through an
Tara Ratuliu, Rina Suthia Hayu
doaj   +1 more source

The Influence of Live Streaming Shopping, Twin Date Promotion, and E-WOM on Gen Z Shopee Users' Impulse Buying in Surabaya

Indonesian Interdisciplinary Journal of Sharia Economics
This study explores how live streaming shopping, twin event promotions, and E-WOM impact impulse buying behavior among Gen Z users of the Shopee e-commerce platform. It is intended to serve as a scholarly reference for future research.
Estetia Adistsany Salwanisa, Zumrotul Fitriyah   +1 more
doaj  

Effects of mobile augmented reality apps on impulse buying behavior: An investigation in the tourism field. [PDF]

Heliyon, 2020
Do HN, Shih W, Ha QA.
europepmc   +1 more source

Influence of demographic and individual difference factors on impulse buying

Tržište, 2010
The main purpose of the paper is to determine the correlation of consumers’ demographic or socioeconomic characteristics and individual difference factors on the impulse buying behavior with respect to a number of single impulsivity indicators and one ...
Mirela Mihić, Ivana Kursan
doaj  

Dataset on Vietnamese students' impulse buying behavior on TikTok shop. [PDF]

Data Brief
Phan DH, Nguyen QD, Phuc VKN.
europepmc   +1 more source

Impulsive Buying Behavior on Online Shopping

International Journal of Psychosocial Rehabilitation, 2020
openaire   +1 more source

How technical and situational cues affect impulse buying behavior in social commerce? Evidence from bored consumers. [PDF]

Front Psychol
Xue Y, Feng T, Wu C.
europepmc   +1 more source

A comprehensive study on factors influencing online impulse buying behavior: Evidence from Shopee video platform. [PDF]

Heliyon
Ngo TTA, Nguyen HLT, Nguyen HP, Mai HTA, Mai THT, Hoang PL.   +5 more
europepmc   +1 more source

Does Burnout Lead To Impulse Buying Behavior?

Prestige International Journal of IT & Management-Sanchayan, 2021
Meenu Singla, Joshita Garg
openaire   +1 more source