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Online Impulse Buying: The Application of Srimulus-Organism-Response Model

open access: yesIndonesian Interdisciplinary Journal of Sharia Economics
This study investigates the application of the Stimulus-Organism-Response (S-O-R) model to understand how social media marketing influences online impulse buying among Generation Z fashion consumers.
Azzahra Anandita Prasetya, Rini Kuswati
doaj  

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