Results 101 to 110 of about 351,426 (323)
Values and visibility: How CEO activism influences private and public consumer choices
Strategic Management Journal, EarlyView.Abstract Research Summary Firms' and executives' stances on controversial issues affect consumer behavior. This “political consumerism” might be motivated by ideology and a desire to signal to peers, and thus vary for private and public purchases. We conduct an experiment with 1198 consumers to study how purchase visibility affects responses to CEO ...
Young Hou, Christopher Poliquin
wiley +1 more source
Mobile app impulsive buying: A situational factors dataset analysis. [PDF]
Data Brief, 2023 Budiman S, Wijaya T.
europepmc +1 more source
Innovation, Technology, and Entrepreneurship JournalTechnology has taken a significant role in digital marketing. The presence of live streaming trades has formed a new trend for brands to increase their sales.
C. Parahiyanti, Noach Iriandi Dimara
semanticscholar +1 more source
Systems Research and Behavioral Science, EarlyView.ABSTRACT George Herbert Mead is an oft forgotten or ignored American philosopher who was one of the originators of pragmatism. Today, he is recognised as a creative thinker who has teased out knotty problems that others in the field had not realised were problems. Understanding Mead's analysis has been made difficult because he died prematurely without
Richard Ormerod
wiley +1 more source
Exploring the impact of in-store events on impulsive buying behavior
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanhThe study is based on the Stimulus-Organism-Response (SOR) theoretical model to explore the impact of in-store events on customers’ impulsive buying behavior in hypermarkets in Vietnam.
Nguyễn Thị Thoa +2 more
doaj +1 more source
Role of intrinsic factors in impulsive buying decision: An empirical study of young consumers
Arab Economic and Business Journal, 2017 The primary aim of the current research was to study the effect of various intrinsic factors on consumer decision making vis-à-vis impulsive buying tendencies.
Shakeel Ahmad Sofi, Fayaz Ahmad Nika
doaj +1 more source
The Role of Product Visual Appeal and Sale Promotion Program on Consumer Impulsive Buying Behavior
Emerging Science JournalThe study aims at investigating the impact on relationships among visual appeals of products, sales promotion programs, and instant gratification factors on consumers’ impulsive buying behavior.
Thi Hong Nguyet Nguyen +3 more
semanticscholar +1 more source
Journal of the Royal Anthropological Institute, EarlyView.This article analyses a new wealth tax (the IGF) in Bolivia against the backdrop of the 2019 ousting of former president Evo Morales. In doing so, it engages calls for ‘a return to politics’ in anthropology by proposing the notion of a ‘fiscal grievance politics’ as animating elite opposition to the tax in lowland Santa Cruz department. I show that the
Charles Dolph
wiley +1 more source
Visual Merchandising Impact on Impulse Buying Behaviour
Procedia - Social and Behavioral Sciences, 2015 AbstractThe main purpose of this paper is to define what visual merchandising elements make the highest impact on consumer buying behaviour. This article research question is what visual merchandising elements are the most important for consumers in Lithuania when shopping in specialised clothing and footwear stores.The results of the empirical survey ...
Gudonavičienė, Rasa +1 more
openaire +2 more sources
Media Ethics: Human Ecology a Connected WorldPenelitian ini bertujuan untuk mengetahui secara empiris hubungan antara fear of missing out (FoMO) dan gaya hidup hedonis dengan impulsive buying pada mahasiswa pengguna e-commerce.
Dafa Alif Syandana, Dhini Rama Dhania
semanticscholar +1 more source