Results 121 to 130 of about 200,489 (240)

THE INFLUENCE OF PRICE DISCOUNT, HEDONIC MOTIVATION, AND E-WOM ON IMPULSIVE BUYING OF FASHION PRODUCTS

Journal of Management Small and Medium Enterprises (SME's)
This study seeks to investigate how price discounts, hedonic motivation, and electronic word-of-mouth (E-WOM) influence the impulsive buying of fashion items on TikTok Shop.
Wenda Ventika Ariani, Nur Hidayah Al Amin, Fitri Wulandari   +2 more
doaj   +1 more source

Understanding Chinese Consumers' Livestreaming Impulsive Buying: An Stimulus-Organism-Response Perspective and the Mediating Role of Emotions and Zhong Yong Tendency. [PDF]

Front Psychol, 2022
Gao H, Chen X, Gao H, Yu B.
europepmc   +1 more source

External Factors Influence on Impulsive Buying Behavior

, 2019
There have been numerous factors relevant to inducing the impulsive buying behavior of consumers. In fact, a substantial quantity of studies has been made to have a better understanding which is perceived to be a branch of consumer behavior.
Cubio, A. H. (Angelique), Urquia, L. G. (Loureville), Gruyal, V. C. (Vivian), Miranda, V. L. (Vermia)   +3 more
core  

Review of Research on Digital Financial Literacy: Measurement, Causes, and Impact

Journal of Economic Surveys, EarlyView.
ABSTRACT This literature review comprehensively analyzes the evolving research on digital financial literacy (DFL) and synthesizes findings from 53 articles published between 2005 and 2025. The review was based on a systematic search across major academic databases.
Weiqiang Tan, Wenhao Zhang, Xingyu Zhang
wiley   +1 more source

The Influence of Celebrity Endorser 'Tasya Farasya' and Big Five Personality on Impulsive Buying in Surabaya (Case Study of Consumers of Somethinc Skincare Products)

Indonesian Interdisciplinary Journal of Sharia Economics
The increasing use of celebrity endorsers and personalized marketing in the beauty industry has influenced consumer buying behavior, particularly impulsive buying.
Cantika Aura Jahzy, Indah Respati Kusumasari   +1 more
doaj  

A Meta-Analysis of Online Impulsive Buying and the Moderating Effect of Economic Development Level. [PDF]

Inf Syst Front, 2022
Zhao Y, Li Y, Wang N, Zhou R, Luo XR.
europepmc   +1 more source

Facilitating Marketization à contrecœur: Why Stakeholders May Continue to Support Organizations that Introduce Market Practices Violating their Values

Journal of Management Studies, EarlyView.
Abstract Research on institutional logics provides ample evidence that market logic and its associated practices have spread across fields within capitalist societies – a phenomenon commonly called ‘marketization’. However, logics research has paid little attention to the individual‐level mental processes that facilitate marketization.
Moritz Gruban, Aurélien Feix
wiley   +1 more source

A diary study of impulsive buying during the COVID-19 pandemic. [PDF]

Curr Psychol, 2022
Xiao H, Zhang Z, Zhang L.
europepmc   +1 more source

Bret/BRAT

Critical Quarterly, EarlyView.
Nicholas Smart
wiley   +1 more source

How Violence Shapes Place: The Rise of Neo‐Authoritarianism in the Global Value Chain and the Emergence of an ‘Infernal Place’ in the Bangladesh Garment Industry

Journal of Management Studies, EarlyView.
Abstract This article examines how and to what extent violence has become a pivotal tool for conducting business in places integrated into the global value chain. It also explores the roles stakeholders play in silencing workers' resistance within these places.
Shoaib Ahmed
wiley   +1 more source