Results 271 to 280 of about 25,053 (309)

Factors Affecting Impulsive Buying Behavior

Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities, 2021
The purpose of this study is to determine the hedonic motives, Availability of Money, Impulse Buying of consumers who shop at the Marketplace and to determine the effect of hedonic motives and Availability of Money on Impulse Buying on consumers who shop at the Marketplace partially and simultaneously.
Raeni Dwi Santy   +2 more
openaire   +1 more source

Normative Influences on Impulsive Buying Behavior

Journal of Consumer Research, 1995
Although consumer researchers have investigated impulse buying for nearly 50 years, almost no research has empirically examined its normative aspects. This article presents conceptual and empirical evidence that consumers' normative evaluations (i.e., judgments about the appropriateness of engaging in impulse buying behavior) moderate the relationship ...
Rook, Dennis W, Fisher, Robert J
openaire   +1 more source

Covid 19 Pandemic: Moderating Panic Buying Behavior to Impulse Buying

Jurnal Akuntansi, Manajemen dan Perbankan Syariah, 2022
Purpose – This study aims to determine the effect of panic buying on impulse buying and during the COVID-19 pandemic as a variable that moderates the effect of panic buying on impulse buying. Unexpected purchases during the COVID-19 pandemic are sometimes caused by panic buying behavior by consumers.
M. Trihudiyatmanto   +1 more
openaire   +1 more source

Gender effects on impulse buying behavior

Emerald Emerging Markets Case Studies, 2017
Subject area Choice Behavior. Study level/applicability The case study deals with cross-gender analysis of impulse buying behavior in apparel shopping in India. Any extrapolation of this study to other markets should take into account that Indian consumers are price sensitive.
Gyan Prakash   +3 more
openaire   +1 more source

Impulse buying behavior: the mobile revolution

International Journal of Retail & Distribution Management, 2019
Purpose The purpose of this paper is to investigate the role of in-store mobile usage on purchase decision making in order to understand whether and to what extent the use of the device changes the shopper behavior in terms of planned and unplanned purchases even across different retail store formats.
BELLINI S., AIOLFI S.
openaire   +1 more source

Impulse Buying Behavior of Apparel Purchasers

Clothing and Textiles Research Journal, 1991
This study compared three samples offemale consumers (textiles and clothing [TC] and non-TC students and older non-student consumers) on four impulse buying dimensions and planned buying, other shopping behaviors, and demographic characteristics. The study also identified possible predictor variables of impulse buying.
Yu K. Han   +3 more
openaire   +1 more source

Impulsive buying behavior and Digital wallet Usage

CARDIOMETRY, 2022
This study has initiated an in-depth understanding of digital wallet usage on Impulse buying behavior. This study has used an online survey by using 385 respondents comprising people from different ages and backgrounds. This research has enabled us to understand that there is a significant contribution to Impulsive buying behavior due to the usage of ...
I. Tajamul, P. Akhil
openaire   +1 more source

The effects of cruise attributes on impulse buying behavior: the mediating role of impulsive buying tendency

International Journal of Quality and Service Sciences, 2021
Purpose This study aims to examine the effects of cruise attributes on impulse buying of service customers through impulsive buying tendency. Specifically, this study investigates whether service attributes (variety of selection and price) influence the impulsive buying behavior of customers by stimulating their impulsive buying tendency.
Jookyung Kwon, Jiseon Ahn
openaire   +1 more source

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