Results 281 to 290 of about 25,053 (309)
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Visual attention, buying impulsiveness, and consumer behavior
Marketing Letters, 2018Buying impulsiveness is frequently triggered by point-of-sale information. In order to impact consumer behavior, this information must be visually noticed. In this study, researchers propose that consumers’ level of buying impulsiveness impacts their visual attention to point-of-sale information (i.e., signs, displays).
Hayk Khachatryan +6 more
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Impact of Impulsive Buying Behavior on Postimpulsive Buying Satisfaction
Social Behavior and Personality: an international journal, 2015I investigated how impulsive buying behavior affects postimpulsive buying satisfaction through the mediator of mixed emotion response and the moderator product type. I collected data using the survey method and used independent samples t tests, two-way analyses of variance, and linear regression to analyze the 243 valid questionnaires.
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Y-Generation Digital Natives' Impulsive Buying Behavior
2018 3rd Technology Innovation Management and Engineering Science International Conference (TIMES-iCON), 2018This paper attempted to explore what cause Y-Generation digital natives' impulsive buying. Some valuable conclusions were found by the survey and statistical analysis. Panic atmosphere is the reason of the Y-generation digital natives' impulsive buying.
Liu Qingyang, Xie Yuxuan, Chang Sijia
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Journal of International Consumer Marketing, 2006
Social norms and networks are important to understand consumer behavior. Here, we reexamine normative influences on impulsive buying (Rook and Fisher 1995) within a different cultural context, South Korea. Results of Study 1-with a general consumer sample from Soulh Korea, confirms prior findings in the United States that the relationship between ...
Kwak, Hyokjin +3 more
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Social norms and networks are important to understand consumer behavior. Here, we reexamine normative influences on impulsive buying (Rook and Fisher 1995) within a different cultural context, South Korea. Results of Study 1-with a general consumer sample from Soulh Korea, confirms prior findings in the United States that the relationship between ...
Kwak, Hyokjin +3 more
openaire +2 more sources
Consumer Behavior, Impulse Buying, and Design Ethics
Consumer behavior is a well-studied but still misunderstood area of our modern life. Consumers can frequently be subjected to unexpected marketing tactics, and some question the ethics of how consumers are commodified, especially when the targeted consumers are viewed as vulnerable (Smith & Cooper-Martin, 1997).Sean P. Moran, Diana S. Nicholas
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Religious Influences on Impulse Buying Behavior
European Economic Letters, 2023openaire +1 more source
Mechanical behavior of high-entropy alloys
Progress in Materials Science, 2021Dongyue Li, Yong Zhang, Yanfei Gao
exaly