Results 181 to 190 of about 675 (220)
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Journal of Retailing and Consumer Services, 2015
Abstract The study was undertaken to assess the role of situational variables in impacting impulsive buying behaviour. In all, the impact of nine situational variables—categorised as personal (money availability, economic well being, family influence, time availability, and credit card use), and in-store (sales promotion, store environment, friendly ...
Anshul Verma
exaly +2 more sources
Abstract The study was undertaken to assess the role of situational variables in impacting impulsive buying behaviour. In all, the impact of nine situational variables—categorised as personal (money availability, economic well being, family influence, time availability, and credit card use), and in-store (sales promotion, store environment, friendly ...
Anshul Verma
exaly +2 more sources
Impulse buying behaviour in tourism: A new perspective
Annals of Tourism Research, 2021•Past research on impulse buying in tourism is fragmented and focuses on retail.•Impulse buying can be premeditated and occur along the travel planning trajectory.•Intertemporal decision-making provides a useful framework to study tourist impulse.•Affective anticipation and self-regulation are potential mechanisms.•Varied methods can be used to examine
Karl, Marion +2 more
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Impulsive Buying Behaviour of Renewed Product
2023Abstract: Consumers buying behaviour is different across the world based on their culture and background. In today’s competitive world companies trying to boost their sales through various strategies and promotional tools. The product should be attractive and have different characteristics so that companies are trying different marketing techniques ...
C Nagadeepa, Biju
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The Impact of Culture on Impulse Buying Behaviour
Global Conference on Business and Social Sciences Proceeding, 2020Beatty and Ferrell (1998) define impulse buying as a sudden and immediate purchase without pre-shopping intention to either buy a specific product or fulfill a task. Several studies have been conducted to understand the factors that encourage/ affect impulse buying (Lim and Yazdanifard, 2015).
Fairuz Chowdhury, Melita Mehjabeen
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In-Store Stimuli and Impulsive Buying Behaviour
International Journal of Strategic Decision Sciences, 2018The objective of this article is to investigate the influence of retail shopping environment and impulsive buying tendency on unplanned buying. With this objective, this research examines how display of the goods inside the store, appearance and helpfulness of store employees and crowd inside the retail store affect impulsive buying and such buying ...
Chandan Parsad +3 more
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A STUDY ON IMPULSIVE BUYING BEHAVIOUR
2021Impulsive buying is a sudden, unplanned purchase that the consumer makes without thinking about the consequences. Impulsive buying has become an important economic phenomenon due to the availability of credit cards, the existence of online shopping options, and the spread of shopping mall culture.
KURT, Samet +2 more
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Impulse buying behaviour in cosmetics marketing activities
Total Quality Management & Business Excellence, 2015Programme evaluation regarding how to trigger consumers’ impulse buying behaviour has become a concern of enterprises in terms of developing effective marketing models. Using the quantitative method, this study probed into the effects of cosmetics consumers’ consumption situation and experiential marketing in marketing activities on brand image and ...
Pei-Tzu Wu, Cheng-Jong Lee
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Challenges of E-Retailing: Impulsive Buying Behaviour
2013This chapter explores the relationship between impulsive online purchasing and the features of online consumers. The data was collected through a survey questionnaire using the purposive sample of 240 Croatian consumers from the Dubrovnik-Neretva County. The data was analysed using factor analysis and one-way analysis of variance.
Katija Vojvodic, Matea Matic
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A bibliometric review of online impulse buying behaviour
International Journal of Electronic Business, 2022Abu Bashar +2 more
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