Results 91 to 100 of about 10,286,312 (361)
ABSTRACT Background Pediatric bone sarcoma patients and survivors may experience psychosocial challenges related to childhood cancer after their intensive, body‐altering treatment. This cross‐sectional study aimed to evaluate generic and survivor‐specific psychosocial outcomes in a national cohort of pediatric bone sarcoma patients and survivors, and ...
Hinke van der Hoek +14 more
wiley +1 more source
Brand Awareness, Social Media Marketing, and Purchase Intent: Does Credibility Mediate the Impact?
This study investigates the impact of social media marketing and brand awareness on purchase intention with influencer credibility as a mediating variable. Quantitative methodologies were implemented during the investigation.
Larasati Larasati +3 more
doaj +1 more source
ABSTRACT Background Platinum‐based chemotherapy is known to cause severe and debilitating hearing loss, but unlike cisplatin, the true incidence of carboplatin‐induced hearing loss remains unclear. We evaluated functional hearing outcomes in children receiving carboplatin to determine the incidence and severity of ototoxicity. Procedure We identified a
Aniket Chawla +6 more
wiley +1 more source
This study examines the moderating role of audience comments in influencer marketing. A YouTube vlog entry by a social media influencer featuring the endorsement of a brand was studied, and an experimental design featuring two conditions related to ...
Hanna Reinikainen +3 more
semanticscholar +1 more source
ABSTRACT Objectives The association between exposure to dinutuximab beta (DB) and event‐free survival (EFS) or overall survival (OS) of neuroblastoma patients was assessed using data collected during three clinical trials (five cohorts). Methods A systematic review (March 2026) was conducted to identify relevant studies (prospective; registered DB ...
Przemysław Holko +19 more
wiley +1 more source
The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing.
Cornwell, T. Bettina, Katz, Helen
core +1 more source
“Sharing Is Bonding”: How Influencer Self-Disclosure Fuels Word-of-Mouth via Consumer Identification
The growing influence of social media personalities in shaping consumer behavior presents significant opportunities and challenges for marketers. This research integrates Social Identity Theory with the influencer marketing literature to investigate how ...
Xiaoxue Wang +3 more
doaj +1 more source
ABSTRACT Background Medication nonadherence during the first 100 days after pediatric hematopoietic stem cell transplantation (HSCT) and during oncology treatment increases risk for complications. BMT4me is a caregiver‐facing mobile health (mHealth) application providing medication reminders, symptom tracking, and note‐taking features to support ...
Micah A. Skeens +4 more
wiley +1 more source
The effect of influencer marketing on the Z generation [PDF]
Dolgozatomban az influencer marketing hatásait vizsgáltam. Vizsgálati alanyaim leginkább a Z generációra vonatkoznak. Magát az influencer jelenséget, történetét mutattam be. Különböző hatásait vizsgáltam az egyénekre nézve.
Kerekes, Dorka
core
Az influencer marketing hatása a fogyasztói társadalomra a rekreáció és az egészséges életmód szemszögéből [PDF]
A dolgozatomban az influencer marketing hatását tanulmányzotam a fogyasztókra vetítve a rekreáció és egészséges életmód szemszögéből. Bemutattam a közösségi média fejlődését, az influencer marketing folyamatát.
Szolnoki-Somogyi, Lilla
core

