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Hierarchy of Influences

Pamela J. Shoemaker and Stephen D. Reese’s Hierarchy of Influences is a theoretical model that outlines levels of forces affecting media content production. Since its introduction in 1991, the model has proven to be an important framework to study contemporary forms of political communication and the media transformations associated with them.
André Kupfermann Rodarte, Robert Richardson   +1 more
openaire   +1 more source

Bridging the Gap in Neuroblastoma Care: Consensus‐Based Statements With Recommendations for Improved Patient and Caregiver Experiences

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Neuroblastoma's complex, heterogeneous biology poses significant diagnostic and therapeutic challenges, often requiring caregivers to absorb complex information and participate in time‐sensitive decisions. However, caregivers often feel unprepared to evaluate options.
Vickie Buenger, Joseph Bauer, Jennifer Diamond, Maggie Fader, Shae Hansen, Jacqueline M. Kraveka, Johanna Schoen, Amber Shearer, Dena Sherwood   +8 more
wiley   +1 more source

Was alles dürfen Blogger, Influencer, Youtuber? [PDF]

, 2018
Für viele, vor allem für junge Menschen, sind sie in der Zwischenzeit einer der wichtigsten Informationskanäle: Blogs, Youtube-Kanäle, Influencer. Aber - was dürfen sie, was nicht?
Keller, Christoph, Schweizer, Corinne; https://orcid.org/, Wernli, Tamara, Zehnder, Matthias   +3 more
core  

The role of influencer marketing in building rural brand equity among generation Y customers [PDF]

In the current fast paced competitive digital marketing era, businesses explore every possibility to differentiate their brand, retain customers and remain resilient. Contrary to the popular usage of conventional celebrity endorsements, modern businesses
Solly Matshonisa Seeletse, Oratilwe Penwell Mokoena   +1 more
core   +1 more source

Influencer marketing strategy how to create successful influencer marketing [PDF]

, 2021
"Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's
Glenister, Gordon
core  

The Mediating Role of Attitude: How Paid Communication and Source Credibility Influence the Intention to Recommend Digital Influencers

Almana: Jurnal Manajemen dan Bisnis
The digital transformation in Indonesia has institutionalized influencer marketing as a core strategic tool, driven by the rapid growth of social media and increasing consumer reliance on influencer recommendations.
Yessa Jovita Sugiharto, Auditia Setiobudi   +1 more
doaj   +1 more source

Admixture Mapping Reveals Candidate Regions for Methotrexate Neurotoxicity Susceptibility: A Reducing Disparities in Acute Leukemia Consortium Report

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Neurotoxicity is a rare, often dose‐limiting adverse effect of methotrexate (MTX) therapy that disproportionally affects Latino children. Factors contributing to the observed disparity are not well understood. This study leveraged admixture mapping to identify genetic regions associated with MTX‐related neurotoxicity susceptibility ...
Rachel D. Harris, Priya B. Shetty, Olga A. Taylor, Elizabeth G. Atkinson, Melissa A. Richard, M. Monica Gramatges, Mark Zobeck, Sandi Pruitt, Amy Hughes, M. Brooke Bernhardt, Ashley Chavana, Van Huynh, Kathleen Ludwig, Laura Klesse, Kenneth Heym, Timothy Griffin, Rodrigo Erana, Juan Carlos Bernini, Han Chen, Bing Yu, Philip J. Lupo, Karen R. Rabin, Michael E. Scheurer, Austin L. Brown, The REDIAL Consortium   +24 more
wiley   +1 more source

Influencer authenticity and intention to co-create brand value: an investigation of central and peripheral pathways

Cogent Business & Management
Given the popularity of influencer marketing, this study aimed to determine the effectiveness of influencer authenticity in achieving intention to co-create brand value and purchase intention in Pakistan. Grounded in the Elaboration Likelihood Model, the
Shermeen Hasan, Hasan Zahid, Abdul Qayyum   +2 more
doaj   +1 more source

Exploring the dynamics of influencer marketing in shaping generation-y consumers’ brand perceptions and purchase intentions [PDF]

The Retail and Marketing Review
Influencer marketing has emerged as a powerful strategy in shaping brand perceptions and purchase intentions, particularly amongst Generation-Y consumers who are highly engaged with social media. This study investigated the impact of influencer marketing
Prof Padhma Moodley, Dr Paballo Patience Ntobaki   +1 more
doaj   +1 more source

Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective

Humanities and Social Sciences Communications
Influencer advertising has emerged as an integral part of social media marketing. Within this realm, consumer engagement is a critical indicator for gauging the impact of influencer advertisements, as it encompasses the proactive involvement of consumers
Chenyu Gu, Qiuting Duan
semanticscholar   +1 more source