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The Business & Management Collection
Evolution of Digitalisation and Advancement in Communication has taken over the traditional marketing and a new offshoot of marketing that has been developing in this digital world is the Influencer marketing. This emerging marketing is bringing an impact on the consumer usage and buying behavior.
Dr. Rajshree Rajesh, Dr. R Jayasri
+12 more sources
Evolution of Digitalisation and Advancement in Communication has taken over the traditional marketing and a new offshoot of marketing that has been developing in this digital world is the Influencer marketing. This emerging marketing is bringing an impact on the consumer usage and buying behavior.
Dr. Rajshree Rajesh, Dr. R Jayasri
+12 more sources
WiSt - Wirtschaftswissenschaftliches Studium, 2019
Das Ziel der Arbeit ist es herauszufinden, wie sinnhaft und effektiv der Einsatz von Influencer-Marketing fu¨r Hotelbetriebe wirklich ist. Hierfür wurde zu Beginn auf grundliegende Begriffe wie Influencer und Influencer Marketing genauer eingegangen, um eine gewisse Grundversta¨ndnis zu garantieren.
Bettina Lis +2 more
+8 more sources
Das Ziel der Arbeit ist es herauszufinden, wie sinnhaft und effektiv der Einsatz von Influencer-Marketing fu¨r Hotelbetriebe wirklich ist. Hierfür wurde zu Beginn auf grundliegende Begriffe wie Influencer und Influencer Marketing genauer eingegangen, um eine gewisse Grundversta¨ndnis zu garantieren.
Bettina Lis +2 more
+8 more sources
International Journal of Industrial Organization, 2010 We specify an oligopoly game, where firms choose quantity in order to maximize profits, that is strategically equivalent to a standard Tullock rent-seeking game. We then show that the Tullock game may be interpreted as an oligopsonistic market for influence.
Menezes, Flavio, M., Quiggin, John
openaire +5 more sources
The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy
Journal of Business Research, 2020Hongwei He
exaly
Roles of the RANKL–RANK axis in antitumour immunity — implications for therapy
Nature Reviews Clinical Oncology, 2018Mark J Smyth +2 more
exaly
An assessment of the use of partial least squares structural equation modeling in marketing research
Journal of the Academy of Marketing Science, 2011Marko Sarstedt +2 more
exaly