Results 271 to 280 of about 11,544 (282)

Behind influencer marketing: key marketing decisions and their effects on followers’ responses

Journal of Marketing Management, 2020
FRANCISCO J Martínez-López, Rafael Anaya-Sánchez, David López-López   +2 more
exaly  

Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post

Journal of Global Fashion Marketing, 2020
Eunice Kim, Susanna S Lee, Eunice Kim
exaly  

The engaging tripods of influencer marketing, influencers, and affiliate marketing

Rufus O. Adebayo, Udoh J. Akpan, Adeola A. Ayodele   +2 more
openaire   +1 more source

Influencer Marketing

2008
Duncan Brown, Nick Hayes
openaire   +1 more source

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly  

Marketing Influences

2021
openaire   +1 more source

Influencers for Marketing

Hernán A. Makse, Marta Zava
openaire   +1 more source

Virtual influencer marketing: the good, the bad and the unreal

European Journal of Marketing
Susanne Pedersen
exaly  

Marketing to influencers

2008
Duncan Brown, Nick Hayes
openaire   +1 more source

Influencer marketing effectiveness: A meta-analytic review

Journal of the Academy of Marketing Science
Arezou Ghiassaleh, Markus Blut, Meizhi Pan   +2 more
exaly