Results 271 to 277 of about 72,181 (277)

Marketing to influencers

2008
Duncan Brown, Nick Hayes
openaire   +1 more source

Influencers for Marketing

Hernán A. Makse, Marta Zava
openaire   +1 more source

Marketing Influences

2021
openaire   +1 more source

Virtual influencer marketing: the good, the bad and the unreal

European Journal of Marketing
Valeria Penttinen, Susanne Pedersen
exaly  

Influencer marketing effectiveness: A meta-analytic review

Journal of the Academy of Marketing Science
Meizhi Pan, Markus Blut, Arezou Ghiassaleh   +2 more
exaly  

Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?

Journal of Marketing
exaly  

Influencer marketing

2017
openaire   +1 more source