Results 271 to 280 of about 11,483 (281)

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly  

Influencer Marketing

2008
Duncan Brown, Nick Hayes
openaire   +1 more source

‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing

Journal of Marketing Management, 2020
Hanna Reinikainen, Juha Munnukka, Devdeep Maity   +2 more
exaly  

The engaging tripods of influencer marketing, influencers, and affiliate marketing

Rufus O. Adebayo, Udoh J. Akpan, Adeola A. Ayodele   +2 more
openaire   +1 more source

Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM

Journal of Internet Commerce, 2023
exaly  

Influencers for Marketing

Hernán A. Makse, Marta Zava
openaire   +1 more source

Marketing to influencers

2008
Duncan Brown, Nick Hayes
openaire   +1 more source

Marketing Influences

2021
openaire   +1 more source

Virtual influencer marketing: the good, the bad and the unreal

European Journal of Marketing
Susanne Pedersen
exaly  

Influencer marketing effectiveness: A meta-analytic review

Journal of the Academy of Marketing Science
Meizhi Pan, Markus Blut, Arezou Ghiassaleh   +2 more
exaly