Results 251 to 260 of about 72,181 (277)

Influencer Marketing Effectiveness

Journal of Marketing, 2022
Fine F Leung, Flora F Gu, Jonathan Z Zhang   +2 more
exaly  

Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations

Technological Forecasting and Social Change, 2022
Hisashi Masuda, Jungwoo Lee
exaly  

The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour

Journal of Retailing and Consumer Services, 2023
Dominyka Venciute, Ricardo Correia
exaly  

The Market for Influence

SSRN Electronic Journal, 2018
Itay Perah Fainmesser, Andrea Galeotti
openaire   +1 more source

Influencer marketing

2020
openaire   +2 more sources

Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment

International Journal of Advertising, 2022
Sophie C Boerman
exaly  

B2B influencer marketing: Conceptualization and four managerial strategies

Industrial Marketing Management, 2023
Joona Keränen
exaly  

Opinion leadership vs. para-social relationship: Key factors in influencer marketing

Journal of Retailing and Consumer Services, 2021
Samira Farivar, Yufei Yuan
exaly  

Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience

Journal of Retailing and Consumer Services, 2023
Sérgio Barta, Daniel Belanche, Marta Flavian   +2 more
exaly  

More than meets the eye: The functional components underlying influencer marketing

Business Horizons, 2020
Colin Campbell, Justine Rapp Farrell
exaly