Results 241 to 250 of about 72,181 (277)

Applying the S-O-R model to explore impulsive buying behavior driven by influencers on social commerce websites. [PDF]

PeerJ Comput Sci
Hongsuchon T, Chen SC, Khan A.
europepmc   +1 more source

Patterns of ENDS-Related Content Exposure on Social Media among U.S. Adolescents and Young Adults. [PDF]

Nicotine Tob Res
Mongilio JM, Kcomt L, Lanza ST, Pasman E, Clift J, Evans-Polce RJ.   +5 more
europepmc   +1 more source

'Fuel your peak performance': marketing of nicotine pouches to athletes. [PDF]

Tob Control
Mead-Morse EL, Galimov A, Unger JB, Ouellette RR, Kong G.   +4 more
europepmc   +1 more source

Youth Appeal in Tobacco Advertising: Evolving Tactics Targeting Those Under the Legal Age of Sale. [PDF]

Subst Use Misuse
Frisbee S, Czaplicki L, Ibrahim M, Kennedy RD, Moran MB.   +4 more
europepmc   +1 more source

Alcohol-cancer risk communication on social media: A content analysis of alcohol-related Instagram and TikTok posts. [PDF]

Alcohol Clin Exp Res (Hoboken)
Alejandro J, Mair C, Coulter RWS, Chu KH, Pierce A, Sawicki K, Tripathi A, Sidani JE.   +7 more
europepmc   +1 more source

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INFLUENCER MARKETING

The Business & Management Collection
In today's dynamic digital landscape, influencer marketing has emerged as a powerful and transformative strategy for brands seeking to engage with their target audiences. This abstract explores the concept and impact of influencer marketing, elucidating its evolution from traditional advertising methods to its current prominence in social media ...
Sofia Gourgouri, Dimitra Mitka, George Kartsiotis, Nikolaos Sklavounos   +3 more
  +12 more sources

Markets for influence [PDF]

International Journal of Industrial Organization, 2010
We specify an oligopoly game, where firms choose quantity in order to maximize profits, that is strategically equivalent to a standard Tullock rent-seeking game. We then show that the Tullock game may be interpreted as an oligopsonistic market for influence.
Menezes, Flavio, M., Quiggin, John
openaire   +6 more sources

Influencer Marketing

WiSt - Wirtschaftswissenschaftliches Studium, 2019
Ansetzend an der Überdrüssigkeit gegenüber traditioneller Werbung hat sich eine neue Form der Markenkommunikation entwickelt. Über einflussreiche Nutzer wird eine neuartige Aufmerksamkeit in den sozialen Medien erzeugt, die sowohl als originell als auch glaubwürdig und authentisch wahrgenommen wird.
Bettina Lis, Christian Neßler, Sandra Ziewiecki   +2 more
  +5 more sources

THE INFLUENCE OF CONTENT MARKETING AND INFLUENCER MARKETING ON PURCHASE DECISIONS

BEMJ : Business, Entrepreneurship, and Management Journal
The increasing number of TikTok application users makes an extraordinary difference. Starting from the realm of short entertainment videos, TikTok is expanding into the realm of e-commerce (TikTok Shop). Not a few TikTok users make purchasing decisions through TikTok Shop.
null Nurani, null Bondan Subagyo, null Rosa Aprilia Ika Rahayu   +2 more
openaire   +1 more source

Markets for Influence

2007
We specify an oligopoly game, where firms choose quantity in order to maximise profits, that is strategically equivalent to a standard Tullock rent-seeking game. We then show that the Tullock game may be interpreted as an oligopsonistic market for influence.Alternative specifications of the strategic variable give rise to a range of Nash equilibria ...
Menezes, Flavio, Quiggin, John, Menezes, Flavio, Quiggin, John   +3 more
openaire   +1 more source