Results 241 to 250 of about 11,483 (281)
Who sends the message matters: social media messengers and adolescent eating. [PDF]
Front NutrQutteina Y +4 more
europepmc +1 more source
Availability, appeal, and addictiveness by design: Tobacco and nicotine industry deliberate targeting of youth. [PDF]
PLoS MedMaddox R +3 more
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Your media diet is impacting your actual diet: The effects of influencer "What I Eat in a Day" YouTube videos on influencer perceptions and nutrition behaviors. [PDF]
Digit HealthPfender EJ +3 more
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Influence of social media on cosmetic and gynecologic aesthetic decisions among women in Saudi Arabia. [PDF]
Front Digit HealthSawan D.
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Empirical analysis of influencer attributes and social satisfaction effects on purchase intentions in chinese social media. [PDF]
Sci RepYao Y, Meng D, Wei X.
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WiSt - Wirtschaftswissenschaftliches Studium, 2019 Ansetzend an der Überdrüssigkeit gegenüber traditioneller Werbung hat sich eine neue Form der Markenkommunikation entwickelt. Über einflussreiche Nutzer wird eine neuartige Aufmerksamkeit in den sozialen Medien erzeugt, die sowohl als originell als auch glaubwürdig und authentisch wahrgenommen wird.
Bettina Lis +2 more
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, 2018 Das Influencer Marketing hat sich in Deutschland in den vergangenen Jahren immer mehr etabliert und entwickelt sich langsam aus der Experimentierphase zu einem wesentlichen Baustein der Marketing-Strategie von Unternehmen. Dabei kristallisieren sich immer mehr Standards und allgemeingültige Regeln heraus.
Julia F. Kost, Christof Seeger
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, 2023 In today's dynamic digital landscape, influencer marketing has emerged as a powerful and transformative strategy for brands seeking to engage with their target audiences. This abstract explores the concept and impact of influencer marketing, elucidating its evolution from traditional advertising methods to its current prominence in social media ...
Kudumija, Tajana
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This study examines the impact of influencer marketing in the beauty and fashion industries on Greek consumers' behavior, perceptions, and purchasing decisions. The research provides practical insights for marketers, fashion and beauty companies, influencers, and psychologists. By combining a comprehensive literature review with SPSS analysis of survey
Sofia Gourgouri +3 more
+10 more sources
This study examines the impact of influencer marketing in the beauty and fashion industries on Greek consumers' behavior, perceptions, and purchasing decisions. The research provides practical insights for marketers, fashion and beauty companies, influencers, and psychologists. By combining a comprehensive literature review with SPSS analysis of survey
Sofia Gourgouri +3 more
+10 more sources
International Journal of Industrial Organization, 2010 We specify an oligopoly game, where firms choose quantity in order to maximize profits, that is strategically equivalent to a standard Tullock rent-seeking game. We then show that the Tullock game may be interpreted as an oligopsonistic market for influence.
Menezes, Flavio, M., Quiggin, John
openaire +7 more sources