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Demographic Trends in E-Cigarette Social Media Marketing: Perceiving Gender Presentation and Facial Age Via Computer Vision. [PDF]
Nicotine Tob ResKennedy CJ +4 more
europepmc +1 more source
"They make it seem harmless": a qualitative investigation into women's perceptions about novel gambling promotions and public relations strategies. [PDF]
BMC Public HealthMcCarthy S, Pitt H, Arnot G, Thomas SL.
europepmc +1 more source
Empirical analysis of influencer attributes and social satisfaction effects on purchase intentions in chinese social media. [PDF]
Sci RepYao Y, Meng D, Wei X.
europepmc +1 more source
Who sends the message matters: social media messengers and adolescent eating. [PDF]
Front NutrQutteina Y +4 more
europepmc +1 more source
Your media diet is impacting your actual diet: The effects of influencer "What I Eat in a Day" YouTube videos on influencer perceptions and nutrition behaviors. [PDF]
Digit HealthPfender EJ +3 more
europepmc +1 more source
, 2018 Das Influencer Marketing hat sich in Deutschland in den vergangenen Jahren immer mehr etabliert und entwickelt sich langsam aus der Experimentierphase zu einem wesentlichen Baustein der Marketing-Strategie von Unternehmen. Dabei kristallisieren sich immer mehr Standards und allgemeingültige Regeln heraus.
Julia F. Kost, Christof Seeger
core +10 more sources
WiSt - Wirtschaftswissenschaftliches Studium, 2019 Ansetzend an der Überdrüssigkeit gegenüber traditioneller Werbung hat sich eine neue Form der Markenkommunikation entwickelt. Über einflussreiche Nutzer wird eine neuartige Aufmerksamkeit in den sozialen Medien erzeugt, die sowohl als originell als auch glaubwürdig und authentisch wahrgenommen wird.
Bettina Lis +2 more
core +5 more sources
, 2023 In today's dynamic digital landscape, influencer marketing has emerged as a powerful and transformative strategy for brands seeking to engage with their target audiences. This abstract explores the concept and impact of influencer marketing, elucidating its evolution from traditional advertising methods to its current prominence in social media ...
Kudumija, Tajana
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The Business & Management Collection
With the growing pace of digitalization and technical innovation, social media influencer marketing has rapidly increased as brands are investing a huge amount in influencer marketing. Influencer marketing is predicted to increase on every social media platform and is every brand's secret of investment, as a huge return on investment is observed ...
Harish Kumar +3 more
+11 more sources
With the growing pace of digitalization and technical innovation, social media influencer marketing has rapidly increased as brands are investing a huge amount in influencer marketing. Influencer marketing is predicted to increase on every social media platform and is every brand's secret of investment, as a huge return on investment is observed ...
Harish Kumar +3 more
+11 more sources
B2B influencer marketing: Conceptualization and four managerial strategies [PDF]
Industrial Marketing Management, 2023 While there is a growing body of research on influencer marketing, it focuses almost exclusively on the consumer marketing context, and offers limited insights for business-to-business (B2B) organizations.
Joona Keränen, Joel Mero
exaly +2 more sources