Results 261 to 270 of about 72,181 (277)

Behind influencer marketing: key marketing decisions and their effects on followers’ responses

Journal of Marketing Management, 2020
Francisco J Martínez-López, Rafael Anaya-Sánchez, Marisel Fernández Giordano   +2 more
exaly  

Influencer marketing effectiveness: the mechanisms that matter

European Journal of Marketing, 2022
Rebecca Dolan, Paul Harrigan, Dean C H Wilkie   +2 more
exaly  

Influencer marketing: brand control, commercial orientation and post credibility

Journal of Marketing Management, 2020
Francisco J Martínez-López, Rafael Anaya-Sánchez, Irène Esteban-Millat   +2 more
exaly  

Trends in Influencer Marketing: A Review and Bibliometric Analysis

Journal of Interactive Advertising, 2022
Anshika Singh Tanwar
exaly  

Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention

Journal of Retailing and Consumer Services, 2022
Joy Parkinson, Park Thaichon
exaly  

Influencer Marketing

2008
Duncan Brown, Nick Hayes
openaire   +1 more source

Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post

Journal of Global Fashion Marketing, 2020
Susanna S Lee, Eunice Kim, Eunice Kim
exaly  

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly  

‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing

Journal of Marketing Management, 2020
Hanna Reinikainen, Juha Munnukka, Devdeep Maity   +2 more
exaly  

Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM

Journal of Internet Commerce, 2023
exaly