Results 261 to 270 of about 11,544 (282)

Influencer marketing effectiveness: the mechanisms that matter

European Journal of Marketing, 2022
Dean Wilkie, Rebecca Dolan, Paul Harrigan   +2 more
exaly  

Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment

International Journal of Advertising, 2022
Sophie Boerman
exaly  

Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram

International Journal of Advertising, 2022
Steffi De Jans, Liselot Hudders
exaly  

The Market for Influence

SSRN Electronic Journal, 2018
Itay Perah Fainmesser, Andrea Galeotti
openaire   +1 more source

Viral marketing: influencer marketing pivots in tourism – a case study of meme influencer instigated travel interest surge

Current Issues in Tourism, 2022
Xinli Huang, Tenghao Zhang
exaly  

An expert with whom i can identify: the role of narratives in influencer marketing

International Journal of Advertising, 2021
Yang Feng, Huan Chen
exaly  

More than meets the eye: The functional components underlying influencer marketing

Business Horizons, 2020
Colin Campbell, Justine Rapp Farrell
exaly  

Trends in Influencer Marketing: A Review and Bibliometric Analysis

Journal of Interactive Advertising, 2022
Anshika Singh Tanwar
exaly  

How, why, and when disclosure type matters for influencer marketing

International Journal of Research in Marketing, 2022
Alexander Edeling, Kristina Klein, Jan-Michaél Becker   +2 more
exaly  

Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM

Journal of Internet Commerce, 2023
exaly