Results 261 to 270 of about 11,483 (281)

Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment

International Journal of Advertising, 2022
Sophie C Boerman
exaly  

The Market for Influence

SSRN Electronic Journal, 2018
Itay Perah Fainmesser, Andrea Galeotti
openaire   +1 more source

Opinion leadership vs. para-social relationship: Key factors in influencer marketing

Journal of Retailing and Consumer Services, 2021
Samira Farivar, Yufei Yuan
exaly  

Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience

Journal of Retailing and Consumer Services, 2023
Sérgio Barta, Daniel Belanche, Marta Flavian   +2 more
exaly  

More than meets the eye: The functional components underlying influencer marketing

Business Horizons, 2020
Colin Campbell, Justine Rapp Farrell
exaly  

Behind influencer marketing: key marketing decisions and their effects on followers’ responses

Journal of Marketing Management, 2020
FRANCISCO J Martínez-López, Rafael Anaya-Sánchez, Marisel Fernández Giordano   +2 more
exaly  

Influencer marketing effectiveness: the mechanisms that matter

European Journal of Marketing, 2022
Rebecca Dolan, Paul Harrigan, Dean C H Wilkie   +2 more
exaly  

Influencer marketing: brand control, commercial orientation and post credibility

Journal of Marketing Management, 2020
FRANCISCO J Martínez-López, Rafael Anaya-Sánchez, Irène Esteban-Millat   +2 more
exaly  

Trends in Influencer Marketing: A Review and Bibliometric Analysis

Journal of Interactive Advertising, 2022
Anshika Singh Tanwar
exaly  

Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post

Journal of Global Fashion Marketing, 2020
Susanna S Lee, Eunice Kim
exaly