Results 21 to 30 of about 26,185 (267)

Inspired to Adopt: The Role of Social Norms in Media Inspiration

open access: yesMedia and Communication, 2021
We consider the potential for inspirational media content (inspiring videos about dogs) and injunctive norms (social media comments on the videos) to motivate dog adoption behaviors and intentions.
Kevin Kryston, Kaitlin Fitzgerald
doaj   +1 more source

Spillover of Social Norms at Work On Employees’ Self-Reported Private Sphere Pro-Environmental Behaviour: A Mixed Method Investigation

open access: yesSchmalenbach Journal of Business Research, 2023
This article draws on the Focus Theory of Normative Conduct to examine whether injunctive social norms relating to perceived environmental management practices shape employees’ self-reported pro-environmental behaviour in their private sphere.
Hans Jaich   +2 more
doaj   +1 more source

How to Solve the Social Norm Conflict Dilemma of Green Consumption: The Moderating Effect of Self-Affirmation

open access: yesFrontiers in Psychology, 2020
Social norms are important social factors that affect individual behavioral change. Using social norms to promote green consumption is receiving increasing attention.
Wanda Ge, Guanghua Sheng, Hongli Zhang
doaj   +1 more source

How Social Norms Affect Consumer Intention to Purchase Certified Functional Foods: The Mediating Role of Perceived Effectiveness and Attitude

open access: yesFoods, 2021
Certified functional foods (CFFs) are approved by relevant authorities because of demonstrable efficacy. However, social norms affect consumer perceptions regarding CFFs, and their attitudes toward CFFs remain unclear. Drawing on social influence theory,
Edward Shih-Tse Wang, Yun-Hsuan Chu
doaj   +1 more source

Descriptive Norms Influence Children's Injunctive and Moral Norm Beliefs

open access: yes, 2023
How do children integrate descriptive norms about how others commonly behave with their injunctive norm beliefs about how they should behave? Does this relationship vary depending on the type of normative behavior? We investigated these questions in 6-9-year-olds (N = 234) from the US in two preregistered studies.
Paul Deutchman   +4 more
openaire   +2 more sources

Descriptive norms caused increases in mask wearing during the COVID-19 pandemic

open access: yesScientific Reports, 2023
Human sociality is governed by two types of social norms: injunctive norms, which prescribe what people ought to do, and descriptive norms, which reflect what people actually do.
Samantha L. Heiman   +7 more
doaj   +1 more source

Public or private religiosity: which Is protective for adolescent substance use and by what pathways? [PDF]

open access: yes, 2016
While it is well understood that adolescent religiosity is associated with the use and abuse of licit and illicit substances, few studies have revealed the pathways through which religiosity buffers youth against involvement in such behavior.
Clark, Trenette T.   +4 more
core   +3 more sources

Low-Income Women Describe Fertility-Related Expectations: Descriptive Norms, Injunctive Norms, and Behavior [PDF]

open access: yes, 2010
Social norms surrounding sexuality, pregnancy, and childbearing may help guide women's health-related behaviors. In this study, we explore low-income women's perceptions of fertility-related norms by allowing women to describe their experiences with ...
Bute, Jennifer J., Jensen, Robin E.
core   +1 more source

Do injunctive and descriptive normative beliefs need a value-laden multiplier in value expectancy models? A Case Series Across Multiple Health Behaviors

open access: yesHealth Behavior Research, 2017
The purpose of this study was to evaluate the benefit of transforming expectancy-based determinants of injunctive and descriptive norms with a value-laden construct across a case series of health behaviors.
Paul Branscum   +3 more
doaj   +1 more source

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