Results 21 to 30 of about 3,266 (220)
Inspired to Adopt: The Role of Social Norms in Media Inspiration
Media and Communication, 2021 We consider the potential for inspirational media content (inspiring videos about dogs) and injunctive norms (social media comments on the videos) to motivate dog adoption behaviors and intentions.
Kevin Kryston, Kaitlin Fitzgerald
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Schmalenbach Journal of Business Research, 2023 This article draws on the Focus Theory of Normative Conduct to examine whether injunctive social norms relating to perceived environmental management practices shape employees’ self-reported pro-environmental behaviour in their private sphere.
Hans Jaich +2 more
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Frontiers in Psychology, 2020 Social norms are important social factors that affect individual behavioral change. Using social norms to promote green consumption is receiving increasing attention.
Wanda Ge, Guanghua Sheng, Hongli Zhang
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Descriptive Norms Influence Children's Injunctive and Moral Norm Beliefs
, 2023 How do children integrate descriptive norms about how others commonly behave with their injunctive norm beliefs about how they should behave? Does this relationship vary depending on the type of normative behavior? We investigated these questions in 6-9-year-olds (N = 234) from the US in two preregistered studies.
Paul Deutchman +4 more
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Foods, 2021 Certified functional foods (CFFs) are approved by relevant authorities because of demonstrable efficacy. However, social norms affect consumer perceptions regarding CFFs, and their attitudes toward CFFs remain unclear. Drawing on social influence theory,
Edward Shih-Tse Wang, Yun-Hsuan Chu
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Descriptive norms caused increases in mask wearing during the COVID-19 pandemic
Scientific Reports, 2023 Human sociality is governed by two types of social norms: injunctive norms, which prescribe what people ought to do, and descriptive norms, which reflect what people actually do.
Samantha L. Heiman +7 more
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Health Behavior Research, 2017 The purpose of this study was to evaluate the benefit of transforming expectancy-based determinants of injunctive and descriptive norms with a value-laden construct across a case series of health behaviors.
Paul Branscum +3 more
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The role of emotions and injunctive norms in breastfeeding: a systematic review and meta-analysis [PDF]
Health Psychology Review, 2021 Breastfeeding has many known benefits, but rates vary globally. We propose two main reasons why psychological theory and interventions have not been successful to date in explaining breastfeeding behaviours. Specifically, prior research underestimates the importance of (1) specific emotions and (2) wider injunctive influences (i.e., societal and moral ...
Russell, Pascale Sophie +4 more
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Wellcome Open Research, 2017 Background: The contribution of structural inequalities and societal legitimisation to violence against women, which 30% of women in India survive each year, is widely accepted.
Nayreen Daruwalla +5 more
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Normative misperception and the impact of descriptive and injunctive norms on college student gambling. [PDF]
Psychology of Addictive Behaviors, 2003 Two studies examined college student gambling as a function of descriptive and injunctive social norms. It was expected that individuals would overestimate the descriptive norm and that both descriptive and injunctive norms would uniquely predict gambling behavior and problem gambling.
Mary E, Larimer, Clayton, Neighbors
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