Results 21 to 30 of about 567,902 (263)
Social entrepreneurial intention among working adults: An emerging country context
Under the premise of the value-belief-norm (VBN) model, this study examined the influence of values, beliefs and norms on social entrepreneurial intention of working adults in China.
Qing Yang +4 more
doaj +1 more source
Promoting Low-Carbon Purchase from Social Norms Perspective
The importance of individual consumption behavior in a low-carbon economy is gradually recognized. Social norms have a significant effect on individual purchase behavior. However, the influence mechanism of social norms still needs more research.
Dapeng Liang +4 more
doaj +1 more source
Sharing on Facebook and Face-to-Face What Others Do or Approve: Word-of-Mouth Driven by Social Norms
Information sharing on social media [i.e., electronic word-of-mouth, (eWOM) and face-to-face word-of-mouth (fWOM)] plays an important role in message dissemination.
Mingyue Zhang +2 more
doaj +1 more source
Background People’s eating behavior is assumed to be influenced by what other people do (perceived descriptive norms) and what others approve of (perceived injunctive norms).
K. E. Bevelander +5 more
doaj +1 more source
Inspired to Adopt: The Role of Social Norms in Media Inspiration
We consider the potential for inspirational media content (inspiring videos about dogs) and injunctive norms (social media comments on the videos) to motivate dog adoption behaviors and intentions.
Kevin Kryston, Kaitlin Fitzgerald
doaj +1 more source
This article draws on the Focus Theory of Normative Conduct to examine whether injunctive social norms relating to perceived environmental management practices shape employees’ self-reported pro-environmental behaviour in their private sphere.
Hans Jaich +2 more
doaj +1 more source
The role of perceived descriptive and injunctive norms on the self-reported frequency of meat and plant-based meal intake in UK-based adults. [PDF]
The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.Perceived social norms refer to beliefs that people hold about what other people do (descriptive norms) and
Sharps, Maxine +8 more
core +1 more source
Social norms are important social factors that affect individual behavioral change. Using social norms to promote green consumption is receiving increasing attention.
Wanda Ge, Guanghua Sheng, Hongli Zhang
doaj +1 more source
Certified functional foods (CFFs) are approved by relevant authorities because of demonstrable efficacy. However, social norms affect consumer perceptions regarding CFFs, and their attitudes toward CFFs remain unclear. Drawing on social influence theory,
Edward Shih-Tse Wang, Yun-Hsuan Chu
doaj +1 more source
Descriptive Norms Influence Children's Injunctive and Moral Norm Beliefs
How do children integrate descriptive norms about how others commonly behave with their injunctive norm beliefs about how they should behave? Does this relationship vary depending on the type of normative behavior? We investigated these questions in 6-9-year-olds (N = 234) from the US in two preregistered studies.
Paul Deutchman +4 more
openaire +2 more sources

