Results 21 to 30 of about 4,950 (253)
Promoting Low-Carbon Purchase from Social Norms Perspective
Behavioral Sciences, 2023 The importance of individual consumption behavior in a low-carbon economy is gradually recognized. Social norms have a significant effect on individual purchase behavior. However, the influence mechanism of social norms still needs more research.
Dapeng Liang +4 more
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Sharing on Facebook and Face-to-Face What Others Do or Approve: Word-of-Mouth Driven by Social Norms
Frontiers in Psychology, 2021 Information sharing on social media [i.e., electronic word-of-mouth, (eWOM) and face-to-face word-of-mouth (fWOM)] plays an important role in message dissemination.
Mingyue Zhang +2 more
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International Journal of Behavioral Nutrition and Physical Activity, 2020 Background People’s eating behavior is assumed to be influenced by what other people do (perceived descriptive norms) and what others approve of (perceived injunctive norms).
K. E. Bevelander +5 more
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Inspired to Adopt: The Role of Social Norms in Media Inspiration
Media and Communication, 2021 We consider the potential for inspirational media content (inspiring videos about dogs) and injunctive norms (social media comments on the videos) to motivate dog adoption behaviors and intentions.
Kevin Kryston, Kaitlin Fitzgerald
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Schmalenbach Journal of Business Research, 2023 This article draws on the Focus Theory of Normative Conduct to examine whether injunctive social norms relating to perceived environmental management practices shape employees’ self-reported pro-environmental behaviour in their private sphere.
Hans Jaich +2 more
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Frontiers in Psychology, 2020 Social norms are important social factors that affect individual behavioral change. Using social norms to promote green consumption is receiving increasing attention.
Wanda Ge, Guanghua Sheng, Hongli Zhang
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Descriptive Norms Influence Children's Injunctive and Moral Norm Beliefs
, 2023 How do children integrate descriptive norms about how others commonly behave with their injunctive norm beliefs about how they should behave? Does this relationship vary depending on the type of normative behavior? We investigated these questions in 6-9-year-olds (N = 234) from the US in two preregistered studies.
Paul Deutchman +4 more
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Foods, 2021 Certified functional foods (CFFs) are approved by relevant authorities because of demonstrable efficacy. However, social norms affect consumer perceptions regarding CFFs, and their attitudes toward CFFs remain unclear. Drawing on social influence theory,
Edward Shih-Tse Wang, Yun-Hsuan Chu
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Items assessing intention, perceptions of descriptive norms, and injunctive norms.
, 2022 Items assessing intention, perceptions of descriptive norms, and injunctive norms.
Joyce Delnoij (14046783) +3 more
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Descriptive norms caused increases in mask wearing during the COVID-19 pandemic
Scientific Reports, 2023 Human sociality is governed by two types of social norms: injunctive norms, which prescribe what people ought to do, and descriptive norms, which reflect what people actually do.
Samantha L. Heiman +7 more
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