Results 71 to 80 of about 586,813 (362)

Exploring the Role of Prospect Theory for Fast‐Fashion Practice as Experienced Through a Generational Lens: Marketing an Environmental Business Strategy That Appeals to Fashion Identity and Time Horizon Values

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT The financially lucrative fast‐fashion business strategy is criticised for impacting detrimentally on the environment, with marketing tactics encouraging frequent‐impulsive fashion consumption. This research presents a novel conceptual framework merging fashion involvement values within prospect theory, creating a fashion‐identity‐time‐horizon
Elaine L. Ritch   +2 more
wiley   +1 more source

“Vanity fair on Instagram”: The roles of vanity, materialism, social comparison, Instagram usage intensity, and market mavenism in social commerce

open access: yesTelematics and Informatics Reports
The present article is an attempt to offer insights into interconnections among consumer personality, individual difference factors, Instagram usage behavior, and luxury fashion brand attitude in contemporary Web 2.0 technological environments.
Seunga Venus Jin, Ehri Ryu
doaj   +1 more source

Benefit Corporations: The Moral Legitimacy That Requires More Rules

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This study examines why Italian for‐profit firms convert to Benefit Corporation status and how they navigate the ensuing hybridization. Survey data from 118 companies are interpreted through a pragmatic and moral legitimacy lens. Results show that the main trigger is pragmatic legitimacy: managers seek to strengthen trust with internal and ...
Laura Rocca   +3 more
wiley   +1 more source

Representation of Family Law in the Digital Space: A Study of Discourse Analysis on Instagram Accounts

open access: yesAl-Istinbath: Jurnal Hukum Islam, 2023
The emergence of interesting content through Instagram accounts managed by a person or a certain group representing a family law is important to discuss. One of the discourses that appears in these contents is related to the advice of husband and wife in
Amri Amri   +4 more
semanticscholar   +1 more source

Circular Economy Platforms: A Systematic Review

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Digital platforms enable circular business models that can provide both economic and environmental benefits. However, the literature on platforms in the context of the circular economy has remained descriptive and fragmented across fields, posing challenges for synthesizing accumulated knowledge.
Outi Blackburn   +3 more
wiley   +1 more source

Komodifikasi Konten, Khalayak, dan Pekerja pada Akun Instagram @salman_al_jugjawy

open access: yesNyimak: Journal of Communication, 2019
Penelitian ini bertujuan untuk menganalisis proses komodifikasi konten, khalayak, dan pekerja pada akun Instagram @salman_al_jugjawy. Menggunakan teori komodifikasi, pendekatan yang digunakan adalah pendekatan deskriptif-kualitatif.
Sigit Surahman   +2 more
doaj   +1 more source

The existence of housewives in the Instagram

open access: yesRecord and Library Journal, 2020
Background of the study: Social media and housewives have become an inseparable unity, especially in Karawang. Accessing social media is a routine that is always done every day.
Diah Fatma Sjoraida   +3 more
doaj   +1 more source

Playing the visibility game: How digital influencers and algorithms negotiate influence on Instagram

open access: yesNew Media & Society, 2018
Algorithms are said to affect social realities, often in unseen ways. This article explores conscious, instrumental interactions with algorithms, as a window into the complexities and extent of algorithmic power.
Kelley Cotter
semanticscholar   +1 more source

Narrative Analysis of Marketing Communication Y2K Music School and Studio on Social Media [PDF]

open access: yes, 2017
This research was conducted to find out how the branding activity done by Y2K Music School and Studio through social media account Instagram @ y2kstudio.
Ruliana, P. (Poppy)   +1 more
core  

The Role of Sustainable Social Media Marketing Activities in Raising Bottom‐of‐the‐Pyramid Customers' Engagement, Satisfaction, and Subjective Well‐Being

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Though prior studies have explored the effects of firms' social media marketing activities on customer engagement, the dynamics characterizing this association in bottom‐of‐the‐pyramid (BoP) markets remain tenuous, exposing a critical gap. Addressing this gap, we develop and test a model assessing (a) the effects of firms' sustainable social ...
Md. Al Amin   +4 more
wiley   +1 more source

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