Results 61 to 70 of about 540,449 (289)

Integrated marketing communication — concepts, practice, new challenges

open access: yesMarketing of Scientific and Research Organizations, 2018
Integrated marketing communication evolves evidently with the development of today's markets, their participants and technology - in the light of contemporary research.
Pluta-Olearnik Mirosława
doaj   +1 more source

City Marketing – Bucharest Case Study [PDF]

open access: yesJournal of Emerging Trends in Marketing and Management, 2021
The current reality of social distancing and isolation brings big cities in front of a new reality. The investigated purpose of the article is to identify recent opportunities and challenges of cities.
Mihai-Ioan ROȘCA   +2 more
doaj  

ANALISIS STRATEGI MARKETING COMMUNICATION DALAM MENINGKATKAN OKUPANSI DI GRAND MERCURE MALANG MIRAMA [PDF]

open access: yes
In the hotel industry, marketing communications is an important component in the marketing strategy of a good or service. The type of research used by researchers is descriptive research with a qualitative approach.
Firdaus, Anas Rizky
core  

Integrated marketing and e-commerce [PDF]

open access: yes, 2008
In the present article the research problem is to analyze how the e-commerce interacts with new marketing models, including integrated marketing. The aim is to find out possible ways of evaluation of interactive marketing integration in a company and ...
Gaile-Sarkane, Elina
core  

Advanced Techniques for Scalable Woven E‐Textiles Manufacturing

open access: yesAdvanced Materials Technologies, EarlyView.
This review highlights recent advances in scalable weaving techniques for e‐textiles, emphasizing innovations in multilayer structures, conductive yarn integration, and loom modifications. It summarizes emerging materials, fabrication strategies, and performance considerations that enable reliable, durable, and industrially scalable woven electronic ...
Faisal Abedin   +2 more
wiley   +1 more source

THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION, ISLAMIC SERVICE QUALITY AND HANDLING COMPLAIN ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE

open access: yesRevenue
This research adopts a quantitative research type in analyzing the influence of integrated marketing communication, Islamic service quality and complaint handling on customer loyalty with customer satisfaction as an intervening variable.
Nofi Tri Wijayanti, Rifda Nabila
doaj   +1 more source

Theories And Success Stories Of Advertising And Public Relations [PDF]

open access: yes, 2012
Now that we are looked at overall integrated marketing communication planning, we dig more deeply into the specific marketing communications tools. In this article, we explore advertising and public relations.
Wilardjo, S. B. (Setia)
core  

Advancements in TLP Bonding for Power Electronics Die‐Attach Applications

open access: yesAdvanced Materials Technologies, EarlyView.
Transient Liquid Phase (TLP) bonding is gaining traction as a lead‐free die‐attach technology in power electronics packaging. This review examines the state of TLP bonding, its key elements, reliability aspects, and practical limitations. This review also highlights emerging trends, such as nanostructured interfaces, that may improve scalability of TLP
Fatin Battal   +4 more
wiley   +1 more source

Digital marketing strategy in promoting product

open access: yesМенеджмент та підприємництво: тренди розвитку, 2020
A rapid internet development and its function has become one of the most important technologies in the world since it is very influential for human life.
Imelda Debby Christina   +2 more
doaj  

Analisis Strategi Integrated Marketing Communication dalam Penerimaan Peserta Didik Baru di Lembaga Pendidikan

open access: yesJurnal Kependidikan, 2016
Educational institutions in general public schools rarely use marketing strategies in getting new students. This is due to one of them because the public school when the acceptance of new learners have been flooded with new prospective students, but ...
Kuswantoro Kuswantoro
doaj   +1 more source

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