Results 61 to 70 of about 540,449 (289)
Integrated marketing communication — concepts, practice, new challenges
Integrated marketing communication evolves evidently with the development of today's markets, their participants and technology - in the light of contemporary research.
Pluta-Olearnik Mirosława
doaj +1 more source
City Marketing – Bucharest Case Study [PDF]
The current reality of social distancing and isolation brings big cities in front of a new reality. The investigated purpose of the article is to identify recent opportunities and challenges of cities.
Mihai-Ioan ROȘCA +2 more
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ANALISIS STRATEGI MARKETING COMMUNICATION DALAM MENINGKATKAN OKUPANSI DI GRAND MERCURE MALANG MIRAMA [PDF]
In the hotel industry, marketing communications is an important component in the marketing strategy of a good or service. The type of research used by researchers is descriptive research with a qualitative approach.
Firdaus, Anas Rizky
core
Integrated marketing and e-commerce [PDF]
In the present article the research problem is to analyze how the e-commerce interacts with new marketing models, including integrated marketing. The aim is to find out possible ways of evaluation of interactive marketing integration in a company and ...
Gaile-Sarkane, Elina
core
Advanced Techniques for Scalable Woven E‐Textiles Manufacturing
This review highlights recent advances in scalable weaving techniques for e‐textiles, emphasizing innovations in multilayer structures, conductive yarn integration, and loom modifications. It summarizes emerging materials, fabrication strategies, and performance considerations that enable reliable, durable, and industrially scalable woven electronic ...
Faisal Abedin +2 more
wiley +1 more source
This research adopts a quantitative research type in analyzing the influence of integrated marketing communication, Islamic service quality and complaint handling on customer loyalty with customer satisfaction as an intervening variable.
Nofi Tri Wijayanti, Rifda Nabila
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Theories And Success Stories Of Advertising And Public Relations [PDF]
Now that we are looked at overall integrated marketing communication planning, we dig more deeply into the specific marketing communications tools. In this article, we explore advertising and public relations.
Wilardjo, S. B. (Setia)
core
Advancements in TLP Bonding for Power Electronics Die‐Attach Applications
Transient Liquid Phase (TLP) bonding is gaining traction as a lead‐free die‐attach technology in power electronics packaging. This review examines the state of TLP bonding, its key elements, reliability aspects, and practical limitations. This review also highlights emerging trends, such as nanostructured interfaces, that may improve scalability of TLP
Fatin Battal +4 more
wiley +1 more source
Digital marketing strategy in promoting product
A rapid internet development and its function has become one of the most important technologies in the world since it is very influential for human life.
Imelda Debby Christina +2 more
doaj
Educational institutions in general public schools rarely use marketing strategies in getting new students. This is due to one of them because the public school when the acceptance of new learners have been flooded with new prospective students, but ...
Kuswantoro Kuswantoro
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