Results 81 to 90 of about 540,449 (289)
Introduction: This study aims to analyze the marketing communication strategies implemented by Sekolah Kak Seto in an effort to enhance the institution's brand image.
Shofi Tiara, Dian Fordian
doaj +1 more source
Marketing communication models in Portuguese Public Universities [PDF]
Our investigation discusses the use of marketing communication models in Portuguese public universities, since the 1990s. Through the case study of the University of Minho, we have looked for the correlation between organizational strategies and ...
Ruão, Teresa
core
A Review on Sensor Technologies, Control Approaches, and Emerging Challenges in Soft Robotics
This review provides an introspective of sensors and controllers in soft robotics. Initially describing the current sensing methods, then moving on to the control methods utilized, and finally ending with challenges and future directions in soft robotics focusing on the material innovations, sensor fusion, and embedded intelligence for sensors and ...
Ean Lovett +5 more
wiley +1 more source
This study examines The Dove Self-Esteem Project to evaluate its effectiveness as an integrated marketing communication (IMC) strategy and its impact on brand perception.
Jihye Kim, Minseong Kim
doaj +1 more source
Integrated marketing communications [PDF]
The hand book deals with integrated marketing communication (IMC) as the part of advertising and promotion campaign. IMC is a concept introduced in the 1990s and being considered as an important part 7 P’s, and integral part of brand creativity. IMC help tocreate brand assets, which is based on the financial reserves and legal protection of the trade ...
openaire +1 more source
A flexible, skin‐integrated electromagnetic actuator is developed for wearable virtual/augmented reality (VR/AR) haptic systems. A tunable design model enables control over displacement and resonance frequency. The system is validated through a custom VR application with a 6 × 4 actuator array, demonstrating real‐time, spatially targeted tactile ...
Naji Tarabay +9 more
wiley +1 more source
Integrated Marketing Communications (IMC) di PT Halo Rumah Bernyanyi
: This research aims to describe the effectiveness of Integrated Marketing Communication (IMC) in PT Halo Rumah Bernyanyi which, from the perspective of marketing strategy, could be studied by analyzing the segmentation, targeting, and positioning. Using
Rebekka Rismayanti
doaj +1 more source
Pengaruh Komunikasi Pemasaran Terpadu dan Ekuitas Merek terhadap Loyalitas Konsumen [PDF]
Loyalty is the priceless asset for the company. Nowadays, especially in the hard battle of communication business, the company used many strategic ways to keep the existence of their customers for using their products.
Ardani, I. G. (I) +1 more
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This article explores what drives households to adopt solar PV and battery systems in South East Queensland. Using hybrid discrete choice experiments, it reveals distinct adopter profiles and highlights cost, system size, and energy independence as key motivators.
Mohammad Alipour +3 more
wiley +1 more source
Effect of consumer behavior on the formation of an effective system of integrated marketing communications [PDF]
У статті наведено трактовку інтегрованих маркетингових комунікацій та представлено розуміння даного маркетингового явища з точки зору провідних фахівців.
Гончар, С. О. +1 more
core

