Results 91 to 100 of about 334,034 (288)
Journal of Applied Marketing Theory, 2011 The objective of this study is twofold: to build upon the thin body of academic experimental research in the field of Integrated Marketing Communications (IMC), and to provide practitioners with methods they can use to test the effectiveness of marketing
John McGrath
doaj +1 more source
Proceedings of the Conference on Human and Economic Resources [PDF]
The global marketplace consists of an increasingly complex arena of competitors within a rapidly changing international environment. New companies are formed on a daily basis, from small businesses to Internet-based operations, to expanding global ...
Figen Ebren
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Business Strategy and the Environment, EarlyView.ABSTRACT The blue economy has emerged as a key sector for linking sustainability and innovation, yet existing research has largely overlooked how firms operationalize these processes in practice. This study addresses that gap by asking: How do Portuguese blue economy firms embed sustainability‐oriented innovation (SOI) into their strategies, and what ...
Jennifer Nicole Elston +2 more
wiley +1 more source
, 2016 Effective activity on the education market requires the use of integrated marketing communications. This involves so-called promotion-mix, consisting of the following elements: advertising, direct marketing, sales promotion, public relations and personal
Pabian, Arnold
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Corporate Management of Environmental, Social, and Governance Ratings and Rating Divergence
Business Strategy and the Environment, EarlyView.ABSTRACT As environmental, social, and governance (ESG) ratings increasingly influence investment and corporate decision‐making, companies face growing pressure to manage their ESG performance strategically. This study examines how firms navigate the fragmented ESG rating landscape marked by significant agency divergence. Based on a multiple‐case study
Selina Hauch
wiley +1 more source
EVOLUTION OF THE MAIN MODELS OF INTEGRATED MARKETING COMMUNICATIONS WHO HAVE THE ROLE TO INFLUENCE CONSUMER BUYING BEHAVIOR [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2015 The models of integrated marketing communication have become today a very useful tool, that can provide companies a sustainable competitive advantage.
OANCEA OLIMPIA ELENA MIHAELA +1 more
doaj
Using Social Media to Address Curriculum Objectives in Integrated Marketing Communications Course
Journal for Advancement of Marketing Education, 2011 This paper presents a report on incorporating social media into both the teaching and learning processes in an MBA-level Integrated Marketing Communications course.
Iryna Pentina
doaj +1 more source
Aktivitas Integrated Marketing Communications Terhadap Brand Image Untuk Industri Rokok Kelas Mild
Jurnal Manajemen Teori dan Terapan, 2016 The cigarette industry in Indonesia has evolved from a traditional industry to be one of the important manufacturing sectors in terms of value added, employment and government revenue.
Mohamad Hadi Prasetyo
doaj +1 more source
Brand management by communication in «electronic restaurant» [PDF]
, 2016 Комерційний успіх маркетингових інструментів «електронних комунікацій» на етапі залучення та створення умов довготермінової лояльності клієнтів до бренду закладу РГ на сьогодні має перспективу інтенсивного розвитку в напрямку впровадження маркетингових ...
Yurchak, Eduard +1 more
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Artificial Intelligence and Environmental, Social, and Governance: A Hybrid Bibliometric Approach
Business Strategy and the Environment, EarlyView.ABSTRACT This study provides a comprehensive overview of research on artificial intelligence (AI) and Environmental, Social, and Governance (ESG) by creating a knowledge map of the field. Using a systematic–bibliometric approach, we quantitatively analyzed a total of 129 documents, which collectively were cited 4276 times (2017–2024).
Qiang (John) Wu +3 more
wiley +1 more source