Results 111 to 120 of about 334,034 (288)
Business Strategy and the Environment, EarlyView.ABSTRACT As firms increasingly incorporate environmental, social, and governance (ESG) concerns into their strategic agendas, stakeholder legitimacy—an audience‐conferred judgment of organizational appropriateness—has become pivotal. We theorize legitimacy as expanding a hybrid response portfolio in which firms may pursue substantive change (business ...
Min‐Jae Lee +3 more
wiley +1 more source
Integrated Marketing Communications Application in the Education Market
Управленческое консультирование, 2018 IMC include technology of marketing, advertising, public relations. Combination of all marketing communications tools on the basis of common business goals of the organization aids to reduce the budget and increase the cost-effectiveness of product ...
Svetlana Aleksandrovna Levina
doaj
PENGARUH ATRIBUT PRODUK DAN KOMUNIKASI PEMASARAN TERHADAP EKUITAS MEREK TELEPON SELULAR MEREK NOKIA (Survei pada mahasiswa pengguna telepon selular merek Nokia pada Fakultas Ekonomi Universitas Negeri Jakarta) [PDF]
, 2012 Puji Rizki Nugroho, 2012; Influence Product Attributes and Marketing Communications on Brand Equity Cellular Phones Brand Nokia. Supervising a team; Dr. Mohamad Rizan, SE., MM., Agung Kresnamurti, RP, ST.,MM. Broadly speaking the purpose of this study
NUGROHO, PUJI RIZKI
core
Business Strategy and the Environment, EarlyView.ABSTRACT Environmentally oriented ventures pursue a dual mission: to create both environmental and financial value. This dual mission adds complexity and can influence ventures' funding prospects, as investors mostly pursue financial motivations.
David Flore +2 more
wiley +1 more source
Features of integrated marketing communications at the market of consulting services [PDF]
, 2013 У статті розглянуто важливість використання комплексу маркетингових комунікацій. Визначено значення інтегрування маркетингових комунікацій для забезпечення інвестиційної привабливості компанії.
Зозульов, Олександр Вікторович +1 more
core
Symbolic or Substantive Action: Intent, Effort, and Results
Business Strategy and the Environment, EarlyView.ABSTRACT Many firms have made ambitious climate pledges since the Paris Agreement of 2015. These pledges may be symbolic or substantive, but the literature is fragmented in defining these two terms. We propose a conceptual framework with three frames to delineate symbolic from substantive action: Intent—underlying motivations for engaging in climate ...
Vincent Xinyi Gu +1 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Despite growing research on explicating travelers' decision‐making processes regarding greener travel options, there remains potential for exploring nuances of different factors and mechanisms that may encourage higher green travel. Grounded in the propositions of the push–pull–mooring framework, our study attempts to explicate whether eco ...
Chuhong Wang +3 more
wiley +1 more source
IMC customer-based perception: strategic antecedents and consequences on post-purchase customer behaviour [PDF]
, 2017 Last decades Integrated Marketing Communications (IMC) have been mainly analysed from a managerial perspective, overlooking the customer opinion. Thus, this research studies IMC customer-based perception, its strategic antecedents and consequences on ...
Alarcón del Amo, María del Carmen +3 more
core
Business Strategy and the Environment, EarlyView.ABSTRACT This study analyzed Industry 4.0 (I4.0) technology applications in agribusiness and the role of strategic stakeholders, engagement methods, and other critical aspects data sharing, confidentiality, integrity, decision‐making, and sector‐specific requirements in promoting circularity.
Simone Sehnem +3 more
wiley +1 more source
Strategi Komunikasi Pemasaran Terintegrasi dalam Meningkatkan Jumlah Pengunjung Taman Nasional Kutai Kalimantan Timur [PDF]
, 2016 The purpose of this study is (1) to determine the strategic planning Integrated Marketing Communications applied by Kutai National Park to increasing the number of visitors Kutai National Park; (2) to find out how the implementation of the marketing ...
Akbar, M. (Muhammad) +1 more
core