Results 121 to 130 of about 4,917,800 (252)
Book review: Integrated marketing communications [PDF]
Rajagiri Management JournalPooja Deshmukh
doaj +1 more source
Revista Española de Comunicación en Salud, 2016 Resumen: Las comunicaciones de marketing en el sector de la salud se encuentran ante un reto fundamental: la incorporación de las nuevas tecnologías, la evolución en las actitudes y motivaciones de los públicos y un sustancial cambio del modelo ...
María Galmés-Cerezo +1 more
doaj
Integrated marketing communications in theatres’ performance. [PDF]
, 2014 The aim of the thesis is to analyze theoretical aspects of the planning of integrated marketing communications and to prepare integrated marketing communications model and to test it.
Bendinskaitė, Rasa,
core
Shareholder Coordination and Waste Management
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines how shareholder coordination relates to corporate waste management. Drawing on 1059 firm‐year observations from S&P 500 firms between 2010 and 2022, we show that higher levels of coordination among shareholders correspond to reduced waste generation. This effect is more pronounced in firms whose coordinated shareholders are
Mohamed Khalifa
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This paper examines how organizations in the automotive sector respond to the internal communication challenges posed by the transition to electric vehicle production. Unlike typical organizational change, electrification is driven not only by market forces but also by sociopolitical and regulatory pressures to reduce carbon emissions and ...
Tobias Hein +2 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines how small and medium‐sized enterprises (SMEs) transition from a symbolic, disclosure‐oriented ESG logic toward a substantive ESG‐oriented performance management system (PMS) grounded in actionable KPIs. Drawing on evidence from the Apuan‐Versilian Stone Industrial District through an interventionist research design, we ...
Alessandra Rigolini +2 more
wiley +1 more source
Advertising : an integrated marketing communication perspective
, 2014 This text provide the ideal student-centered introduction to the fast-changing field of integrated marketing communications. Technologies such as the convergence of the internet, mobile devices, and traditional channels are changing the way companies use
Belch, George E. +3 more
core
Does the CEO's Attention Affect How Well the Firm Performs Environmentally?
Business Strategy and the Environment, EarlyView.ABSTRACT This study explores whether CEOs' environmental attention (CEA) enhances firms' environmental performance. Drawing on attention‐based and upper echelons theories, which emphasize that executives' cognitive focus shapes organizational outcomes, we argue that CEOs who devote greater attention to environmental issues are more likely to integrate ...
Salah Aldain Abdullah Alshorman +2 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The rapid growth of packaging waste has recently intensified the search for sustainable alternatives. Edible packaging, developed from biodegradable materials safe for consumption, represents a promising innovation that combines environmental responsibility with food preservation.
Donata Tania Vergura +2 more
wiley +1 more source
Integrating Products, Processes, and Sourcing for Eco‐Innovation
Business Strategy and the Environment, EarlyView.ABSTRACT Eco‐innovation research has often examined regulatory or technological drivers but has paid limited attention to how long‐term organizational change shapes eco‐innovation in mature, resource‐intensive industries. This study addresses that gap by investigating how two leading Finnish pulp and paper firms integrated product, process, and ...
Misa Bakajic, Anand Nair, Markku Kuula
wiley +1 more source