Results 141 to 150 of about 4,917,800 (252)
Availability, appeal, and addictiveness by design: Tobacco and nicotine industry deliberate targeting of youth. [PDF]
Maddox R +3 more
europepmc +1 more source
ABSTRACT Institutional investors increasingly rely on ESG ratings to evaluate financially material sustainability risks, while governments promote corporate alignment with the United Nations Sustainable Development Goals (SDGs). Because these frameworks differ substantially in capital market salience and monitoring intensity, board oversight may not ...
Mohamed Hegazy +2 more
wiley +1 more source
Affective cues in busy minds: emojis, affect infusion, and brand evaluation. [PDF]
Yoon G.
europepmc +1 more source
ABSTRACT The EU has recently introduced, for the first time, a market‐wide mandatory assurance requirement for sustainability reporting under the Corporate Sustainability Reporting Directive (CSRD). The directive mandates that affected firms obtain independent third‐party assurance for their ESG reports. This study examines the equity market's reaction
Zelalem Abay
wiley +1 more source
Efficient fine-tuning of large-scale vision-language models for visual marketing analysis: From brand logo detection to aesthetic preference prediction. [PDF]
Qin S, Wei S.
europepmc +1 more source
ABSTRACT To understand the heterogeneous performance outcomes of sustainable entrepreneurship, this study investigates the role of founder impression management. We develop and test a moderated mediation model, drawing on signaling and impression management theories, using a dual‐study design with longitudinal data (n = 217) and survey data (n = 259 ...
Rongzhi Liu +6 more
wiley +1 more source
Drivers of Household Food Waste Reduction Intentions: Integrating Sustainable Marketing and Food-Related Lifestyle into the Theory of Planned Behaviors-Evidence from Tunisia. [PDF]
Yangui A, Ouertani E, Gandouzi G.
europepmc +1 more source
ABSTRACT This study challenges the common assumption that digital and sustainability transformations are naturally synergistic. Integrating signaling theory and the dynamic capability view, we argue that for many firms, particularly traditional SMEs, these initiatives are pursued on separate, unaligned strategic tracks, creating a “signaling‐substance ...
Nicolas Depetris‐Chauvin +2 more
wiley +1 more source
AI-driven marketing tactics and consumer behavior: a bibliometric review and systematic literature review. [PDF]
Ahuja S, Dutt A, Sahni N, Kaur J.
europepmc +1 more source
ABSTRACT This study theorises and empirically tests performative purpose alignment theory (PPAT), which conceptualises corporate purpose as a performative artefact materialised through discursive and multimodal signals. To operationalise this, we introduced the SDG–Purpose Alignment Index (SPAI), a computational construct that quantifies the thematic ...
Augustine Okeke, Ifeanyi Ugbebor
wiley +1 more source

