Results 221 to 230 of about 334,034 (288)

Taking Pride in Vegan Consumption: A Construal Level Theory Account of Ad Message Appeal and Future Self Connectedness

Psychology &Marketing, EarlyView.
ABSTRACT Despite growing interest in vegan products, research examining the motivations, underlying psychological processes, and boundary conditions that drive consumer preference for vegan products remains limited. Drawing on theories of temporal self and appraisal theory, we find that an immediate message appeal (e.g., animal welfare), as compared to
Mona Safizadeh, Atefeh Yazdanparast, Reto Felix   +2 more
wiley   +1 more source

A review of clinical pharmacology considerations in antibody-drug conjugates approved by the US Food and Drug Administration between 2000 and 2025. [PDF]

Transl Clin Pharmacol
Koo S, Kim CY, Lim JH, Lee E, Kim IY, Shin YG, Moon H.   +6 more
europepmc   +1 more source

Sounds Sweet: Sound Reduplication in Brand Names Enhances Sweet Taste Expectations

Psychology &Marketing, EarlyView.
ABSTRACT The association between brand name sounds and taste perception is an emerging area of interest in marketing research. This study aims to demonstrate the role of sound‐evoked cuteness in the expectation of sweet taste. Across seven studies (including two supplementary studies), our findings revealed that sound reduplication in brand names is ...
Kosuke Motoki, Sayo Iseki, Abhishek Pathak   +2 more
wiley   +1 more source

The mechanism of the ornamental plant variety rights value formation and enhancement strategy based on SEM-SD. [PDF]

PLoS One
Chen Y, Zhang Z, Kong D, Rao Z, Li W.
europepmc   +1 more source

An Integrative Framework and Research Agenda for Diversity, Equity, and Inclusion in AI‐Driven Marketing

Psychology &Marketing, EarlyView.
ABSTRACT Artificial intelligence (AI) is rapidly reshaping modern marketing practice, yet whether this technology will ultimately advance or hinder diversity, equity, and inclusion in the marketplace remains unknown. On the one hand, AI promises to deliver better, more powerful services and products to a wider customer base. On the other hand, however,
Darius‐Aurel Frank, Raphaela Bruckdorfer, Lina Fogt Jacobsen, Yi Li, Tobias Otterbring   +4 more
wiley   +1 more source

Implementation of a marketing plan for the dissemination of the WHO SkinNTDs app in Cameroon. [PDF]

PLoS One
Moungui HC, Iyawa PT, Nana-Djeunga H, Ruiz-Postigo JA, Carrion C.   +4 more
europepmc   +1 more source

Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective

Psychology &Marketing, EarlyView.
ABSTRACT The consumer market is defined by tensions arising from the clash between technological advancement and consumer psychology. Current research lacks a unifying framework to explain these contradictions. Addressing this gap, we introduce a conceptual model based on technology paradox theory, which maps the dynamic process from antecedents ...
Chanaka Jayawardhena, Hongfei Liu, Chatura Ranaweera, P.K. Senyo   +3 more
wiley   +1 more source

Exploring drivers of modern Hanfu purchase in digital commerce: A mixed-methods perspective. [PDF]

PLoS One
Li H, Ding Y, Wu Y, Ye J.
europepmc   +1 more source

The Rise of Human–Computer Integration in Marketing: A Theory Synthesis

Psychology &Marketing, EarlyView.
ABSTRACT Human–computer integration (HCInt) technologies, which merge human bodily, cognitive, and sensory functions with computational processes, are reshaping the foundations of consumer experience. Unlike traditional human–computer interaction, HCInt entails adaptive and reciprocal coupling through AI‐driven augmentation, wearables, muscle–computer ...
Carlos Velasco, Kosuke Motoki, Olivia Petit, Aram Nikolai Andersen, Marzieh Alaei, Anders Gustafsson   +5 more
wiley   +1 more source

Systems Leadership Among Nutrition and Dietetics Professionals: Facilitating Transitions to Sustainable Dietary Patterns. [PDF]

J Hum Nutr Diet
Everitt T, Wegener J, Carlsson L.
europepmc   +1 more source