Results 211 to 220 of about 4,917,800 (252)

The Three Musketeers of Coevolutionary Circular Design

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT The transition from a linear to a circular economy necessitates systemic changes in product design, data sharing, and material flows. Applying a coevolutionary framework, this study shows how these three dimensions interact dynamically in circular economy transitions.
Katia Picaud‐Bello, Hervé Legenvre
wiley   +1 more source

From ESG to Biodiversity: Decoupling and Its Asymmetries as a Source of Biodiversity Risk

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT While environmental, social and governance (ESG) research has extensively documented the risks stemming from disclosure and performance gaps, the growing demand for biodiversity reporting raises concerns that analogous inconsistencies may amplify corporations' exposure to biodiversity risk.
Etienne Develay, Nader S. Virk
wiley   +1 more source

Can Beauty Save the World? A Multimethod Analysis of Regulatory Focus Appeals in Climate Change Advertising

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This study investigates how organizations can strategically design climate change advertising to foster greater consumer involvement by comparing the effectiveness of promotion‐ and prevention‐focused advertising appeals. Using a sequential explanatory mixed‐methods design, a facial coding experiment revealed that promotion appeals reduced ...
Valentina Mazzoli   +3 more
wiley   +1 more source

Social Media Influencers in Firm‐Based Marketing Campaign Phases—A Content Analysis and Future Research Agenda

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT The purpose of this study is to explore the different phases of social media influencers in firm‐based marketing campaigns using a content analysis. The authors categorized the existing studies into twenty (20) major themes of social media influencers in consumer engagement by considering the analytical framework of Maciel and Fischer ...
Prakash Singh   +2 more
wiley   +1 more source

AI Chatbots Versus Human Agents for Customer Service: A Social Belonging Perspective

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Artificial intelligence (AI) has rapidly transformed customer service, leading to the widespread adoption of AI‐driven chatbots. Despite these advances, consumers consistently prefer human agents over AI chatbots, as documented in both academic research and industry reports. This research proposes a Social Belonging Perspective to explain this
Linwan Wu, Chi Zhang, Kai Tian
wiley   +1 more source

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