Results 61 to 70 of about 334,034 (288)
British Journal of Clinical Pharmacology, EarlyView.Regulators use expedited approval pathways to speed market approval and patient access to promising new drugs. However, there is uncertainty about whether these pathways are successful in approving drugs with significant therapeutic advantages. This systematic review aims to examine the safety, effectiveness and cost‐effectiveness of drugs approved via
Ashleigh Hooimeyer +4 more
wiley +1 more source
Integrated marketing communications. The Coca-Cola Spain IMC model
Revista de Estudios Empresariales. Segunda Época, 2020 In the development of the Integrated Marketing Communications (IMC), in these more than 30 years of evolution, multiple studies have been developed to understand the concept, its dimensions as well as the implication for consumers and companies.
Francisco Suay
doaj
Разработка интегрированной системы маркетинговых коммуникаций предприятия [PDF]
, 2016 Выпускная квалификационная работа содержит 117 страницы, 9 рисунков, 19 таблиц, 43 использованных источников, 3 приложения. Ключевые слова: МАРКЕТИНГ, КОММУНИКАЦИИ, ИНТЕГРИРОВАННЫЙ, ПРЕДПРИЯТИЕ, ТОВАР, ЭФФЕКТИВНОСТЬ, ЦЕНА, ИЗДЕРЖКИ, РЕСУРСЫ Целью ...
Кошкарева, Алена Ивановна
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British Journal of Clinical Pharmacology, EarlyView.Abstract Health care is shifting towards a digital‐guided system, integrating digital diagnostics, biomarkers and therapeutics in many care pathways. However, despite rapid technological advancement and preliminary adoption accelerated by the COVID‐19 pandemic, a significant implementation gap persists. This narrative review explores the causes of this
Mees H. P. Stoop +3 more
wiley +1 more source
How to reach 1.3bn consumers in China? [PDF]
, 2001 International companies in China today are facing stiff competiton from not just other foreign firms but local brands, which have moderate or even matching quality but sell at a far lower prices. They also find it more difficult to reach the increasingly
Fan, Y, Pfitzenmaier, N
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From paradise lost to paradise regained: A compassionate retuning of assessed seminars
British Educational Research Journal, EarlyView.Abstract Universities often aim to deliver a curriculum that is both research‐based and develops transferable skills in students, thereby enhancing their competitiveness in the job market. At the same time, evidence indicates that university students experience significant stress owing to the competitive nature of the assessments, an aspect that is ...
Sarah Stephen
wiley +1 more source
Effects of top management involvement in integrated marketing communications
Tržište, 2007 There is scarce empirical evidence in the academic literature of how top management involvement influences the degree of integrated marketing communications.
Nina Hočevar +2 more
doaj
ANALISIS STRATEGI MARKETING COMMUNICATION DALAM MENINGKATKAN OKUPANSI DI GRAND MERCURE MALANG MIRAMA [PDF]
In the hotel industry, marketing communications is an important component in the marketing strategy of a good or service. The type of research used by researchers is descriptive research with a qualitative approach.
Firdaus, Anas Rizky
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Between public service and market: Portraying the bifront university in a platformized world
British Educational Research Journal, EarlyView.Abstract This paper contributes to the international debate on the changes affecting recruitment and orientation processes toward higher education. Based on qualitative research involving 19 Italian public universities, the study analyses the transformations in communication, recruitment and orientation activities within platformization and increasing ...
Marco Pitzalis +2 more
wiley +1 more source
Effect of consumer behavior on the formation of an effective system of integrated marketing communications [PDF]
, 2013 У статті наведено трактовку інтегрованих маркетингових комунікацій та представлено розуміння даного маркетингового явища з точки зору провідних фахівців.
Гончар, С. О. +1 more
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