Results 81 to 90 of about 334,034 (288)
Business Strategy and the Environment, EarlyView.ABSTRACT This systematic review analyzes 109 studies from top business journals, exploring the connection between leadership and sustainability, including key leadership styles, emerging trends, and challenges in integrating sustainability into organizational strategies and operations.
Muzhar Javed +3 more
wiley +1 more source
Innovative tool of direct marketing [PDF]
Marketing i Menedžment Innovacij, 2010 The aspects of direct marketing activation on the basis of interactive applications introduction are examined. Basic advantages, linked with the use of the integrated marketing communications during formation of direct marketing strategies are open up.
T.S. Maksymova
doaj
Реалізація стратегії розвитку маркетингової діяльності підприємства за допомогою інтегрованих маркетингових комунікацій [PDF]
, 2008 Представлено реалізацію стратегії розвитку маркетингової діяльності підприємства за допомогою інтегрованих маркетингових комунікацій, зроблено висновок, що маркетингові комунікації є вузьким розумінням інформаційної взаємодії та запропоновано визначення ...
Райко, Діана Валеріївна
core
Business Strategy and the Environment, EarlyView.ABSTRACT Though prior studies have explored the effects of firms' social media marketing activities on customer engagement, the dynamics characterizing this association in bottom‐of‐the‐pyramid (BoP) markets remain tenuous, exposing a critical gap. Addressing this gap, we develop and test a model assessing (a) the effects of firms' sustainable social ...
Md. Al Amin +4 more
wiley +1 more source
MULTIDIMENSIONAL ASSESSMENT AS A METHOD OF RESEARCH OF THE TRAVEL MARKET SERVICES IN UKRAINE
International Journal of Innovative Technologies in Economy, 2018 Conducted according to the financial statements and statistical analysis of financial and business tourism enterprises Ukraine suggests that the positioning of tourism enterprises is different segment of tourist flows, depending on the direction of ...
Ivanenko Olena
doaj
Proposed Integrated Marketing Communication of TELKOM FLEXI to Improve ITS Marketing Communication Effectiveness [PDF]
, 2013 PT Telkom facing a business issue where their new user and ARPU (average revenue per user) target for Flexi in 2011 was not achieved and despite having the biggest market share among CDMA operators, but in fact, Flexi's brand value was below its main ...
Nasution, R. A. (Reza) +1 more
core
Business Strategy and the Environment, EarlyView.ABSTRACT The apparel industry is one of the world's most profitable sectors but also among the most environmentally damaging. Growing sustainability pressures have led companies to adopt diverse strategies to reduce their impact, yet no single study has systematically analysed these approaches or their consumer implications.
Maria Leonor Ferreira +1 more
wiley +1 more source
Путеводитель предпринимателя, 2020 Article is devoted to the main trends and the phenomena in the field of marketing of the 21st century.
A. V. Balabanova
doaj
Business Strategy and the Environment, EarlyView.ABSTRACT This study illustrates how organizations reconcile their information processing capabilities with uncertainty within the supply chain (SC) through generative artificial intelligence (GAI) to achieve carbon performance (CP). A quantitative research methodology is applied, and 155 responses from manufacturing firms are analyzed through ...
Syed Muhammad Shariq +3 more
wiley +1 more source
Using Social Media to Address Curriculum Objectives in Integrated Marketing Communications Course
Journal for Advancement of Marketing Education, 2010 This paper presents a report on incorporating social media into both the teaching and learning processes in an MBA-level Integrated Marketing Communications course.
Iryna Pentina
doaj +1 more source