Results 181 to 190 of about 512,812 (340)

Do hotel green practices influence customer satisfaction? Evidence from the Indian hospitality sector. [PDF]

open access: yesF1000Res
Singh AK   +9 more
europepmc   +1 more source

Purpose and Profit: Social and Environmental Marketing for Large Companies in Adverse Scenarios

open access: yesCorporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This qualitative study explored how large companies use social and environmental marketing to boost results in adverse scenarios, analyzing interviews with marketing managers and public documents. The findings reveal distinct strategies. To attract investors, environmental, social, and governance (ESG) communication is targeted at limited ...
Celso Jacubavicius   +4 more
wiley   +1 more source

The Role of Social Media in Exposing Greenwashing: Consumer Sentiments and Discussions

open access: yesCorporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This study examines consumer responses to greenwashing on social media, with a focus on X (formerly Twitter), where exaggerated or deceptive environmental claims are subject to heightened public scrutiny. As sustainability becomes a pressing concern, consumers are increasingly holding companies accountable for their environmental messaging ...
Mitra Salimi   +3 more
wiley   +1 more source

Economic Influences on Customer Satisfaction: An International Comparison

open access: yesEconomic Influences on Customer Satisfaction: An International Comparison
identifier:oai:t2r2.star.titech.ac.jp ...
openaire  

Reuse of Water as Part of a Water Sustainability Strategy: Experiences of Germany and Poland

open access: yesCorporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Wastewater can provide an alternative supply of scarce water resources, particularly for operations that do not require high‐quality water. The uptake in wastewater usage is likely to be driven by a combination of public and private sector actors via internal actions and external collaborations.
Jonathan Morris   +5 more
wiley   +1 more source

Proactive Environmental Strategy and Green Brand Positioning: Implications for Sustainable Development and Firm Performance in B2B Markets

open access: yesCorporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This study investigates how proactive environmental strategy, operationalized through company environmental strategy (CES) and green marketing strategy (GMS), shapes green brand competitiveness (GBC) and new green product success (NGPS) via green brand positioning (GBP).
Haozhe Ma, Arnaldo Coelho, Célia Santos
wiley   +1 more source

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