Internal marketing analysis for improving the internal consumer satisfaction and customer orientation of employees in private-owned sports center. [PDF]
PLoS ONE, 2023 With the concept of "healthy lifestyle" deeply rooted in people's minds, the sports service industry is thriving, which has resulted in intense competition. The sports service industry must improve its service quality to be competitive.
Shi Qi Xu +4 more
doaj +2 more sources
Development of Internal Marketing with Dynamic Systems Approach in Utilities (Case Study: Wuhan Fiberglass International Technology Company) [PDF]
تحقیقات کاربردی علوم جغرافیایی, 2022 Previous research has acknowledged the importance of human resources in service companies by influencing the end customer and has shown that if internal marketing succeeds, external marketing will also develop, but describing this development is beyond ...
Alireza Mirzaei Qatarollar +2 more
doaj +3 more sources
The role of internal marketing in employee job satisfaction, affective commitment and turnover intention in Morocco [PDF]
Rajagiri Management JournalPurpose – The current study investigated the effect of internal marketing practices, specifically the training and rewards system, on job satisfaction, affective commitment and employee turnover intention.
Chaymae Abbana Bennani +1 more
doaj +2 more sources
Going on a vision quest in the pandemic context: the linkage between a learning organization, internal marketing and burnout in Ophthalmology physicians. [PDF]
Rom J Ophthalmol, 2020 Gheorghe IR +3 more
europepmc +2 more sources
Perspektif Karyawan Perbankan pada Komunikasi Internal dengan Two-Way Symmetrical Communication dan Internal Marketing [PDF]
, 2013 The article investigates the internal communication in the two branches of foreign banks in Kelapa Gading from the perspectives of two-way symmetrical communication and internal marketing.
Mia Angeline
openalex +3 more sources
This chapter from The Library Marketing Toolkit focuses on Internal stakeholders. They often hold the purse-strings to our libraries, so marketing successfully to them is absolutely essential.
Potter, Ned
openaire +3 more sources
Internal Marketing Communication of the Global Company in Slovak Republic [PDF]
SHS Web of Conferences, 2021 Research background: Currently, it is constantly increasing emphasis on the satisfaction of employees in the company. One way to satisfy them through internal marketing communication.
Michulek Jakub
doaj +1 more source
Dominant factors for the marketing of private higher education [PDF]
Decision Science Letters, 2022 Higher education institutions, like any business institution, should satisfy their clients (students) for them to survive in the higher education service business market.
Ragil Pardiyono +3 more
doaj +1 more source
The company’s innovation development and marketing communication as a driver of the country’s macroeconomic stability: A quantitative analysis of tendencies [PDF]
E3S Web of Conferences, 2021 The work aims to analyse the activities of business structures in the issue of quantitative analysis of communication policy, as quantitative is more common and allows assessing the various aspects of communication policy of an enterprise in quantitative
Rosokhata Anna +3 more
doaj +1 more source
Development of the enterprise personnel with the application of internal marketing elements [PDF]
Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет, 2021 The article focuses on the generalization of scientific approaches to defining the essence of the concept of «internal marketing» and setting its place in the marketing system of the enterprise. Addressing the need for a theoretical search for new tools
L. Harmider +2 more
doaj +1 more source