Internal marketing analysis for improving the internal consumer satisfaction and customer orientation of employees in private-owned sports center. [PDF]
PLoS ONE, 2023 With the concept of "healthy lifestyle" deeply rooted in people's minds, the sports service industry is thriving, which has resulted in intense competition. The sports service industry must improve its service quality to be competitive.
Shi Qi Xu +4 more
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Internal Marketing Communication of the Global Company in Slovak Republic [PDF]
SHS Web of Conferences, 2021 Research background: Currently, it is constantly increasing emphasis on the satisfaction of employees in the company. One way to satisfy them through internal marketing communication.
Michulek Jakub
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Perception of Professional Heath Care Workers Towards Internal Marketing at Port Said Selected Hospitals [PDF]
Port Said Scientific Journal of Nursing, 2023 Background: Internal marketing is promoted as a way for hospitals to consider both their professional health care workers and their patients. It means that satisfying professional health care workers demonstrated more loyalty and profits for hospitals ...
Safaa Zahran +2 more
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Dominant factors for the marketing of private higher education [PDF]
Decision Science Letters, 2022 Higher education institutions, like any business institution, should satisfy their clients (students) for them to survive in the higher education service business market.
Ragil Pardiyono +3 more
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The company’s innovation development and marketing communication as a driver of the country’s macroeconomic stability: A quantitative analysis of tendencies [PDF]
E3S Web of Conferences, 2021 The work aims to analyse the activities of business structures in the issue of quantitative analysis of communication policy, as quantitative is more common and allows assessing the various aspects of communication policy of an enterprise in quantitative
Rosokhata Anna +3 more
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Development of the enterprise personnel with the application of internal marketing elements [PDF]
Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет, 2021 The article focuses on the generalization of scientific approaches to defining the essence of the concept of «internal marketing» and setting its place in the marketing system of the enterprise. Addressing the need for a theoretical search for new tools
L. Harmider +2 more
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The impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation [PDF]
مدیریت بازرگانی, 2016 This study investigates the impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation. For this article, a sample of 310 from ….. employees in Mellat banks in the city of Mashhad was subject to
Amir Mohammad Fakor, Fershteh Sadegh
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Exploring the impact of internal marketing practices on the commitment to “green” intellectual capital [PDF]
Innovative Marketing, 2023 The purpose of this study is to explore how internal marketing practices affect the commitment of organizations’ “green” intellectual capital.
Christina Arfara, Irene Samanta
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The impact of internal service quality in tourist restaurants on marketing performance, internal customer commitment as a moderating variable: A study on a sample of seafood restaurants in Amman-Jordan [PDF]
المجلة العلمیة لکلیة السیاحة والفنادق جامعة الأسکندریة, 2016 The purpose of this study is to reveal the extent of the impact of internal service quality on marketing performance, as well as the importance of internal customer commitment and its interaction with internal service quality and whether this interaction
Mahed Ouda, Asaad Hammad
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The Effect of Internal Marketing on Innovation in Hotels [PDF]
Journal of Tourism, Hotels and Heritage, 2022 This study aims to investigate the effect of internal marketing on innovation in hotels. When the related literature was reviewed, the relationship between internal marketing and innovation were hypothesized. The study focused on internal marketing as an
Abdelaziz Nasef +3 more
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