Results 31 to 40 of about 87,716 (212)
Internal market orientation and market‐oriented behaviours [PDF]
Journal of Service Management, 2010 PurposeThe purpose of this empirical paper is to investigate internal marketing from a behavioural perspective. The impact of internal marketing behaviours, operationalised as an internal market orientation (IMO), on employees' marketing and other in‐role behaviours (IRB) were examined.Design/methodology/approachSurvey data measuring IMO, market ...
Lings, Ian, Greenley, Gordon
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ASSESSMENT OF AVAILABILITY OF THE INTERNAL MARKETING ELEMENTS AT FACULTY OF NURSING [PDF]
Port Said Scientific Journal of Nursing, 2020 Background: The aim of this study was to assess the availability of internal marketing elements among internal customers of the Faculty of Nursing, Port Said University.
Rasha El-sayed Inany +3 more
doaj +1 more source
The influence of brands on consumer behaviour in conditions of COVID-19 pandemic: Bibliometric and visualization analysis [PDF]
E3S Web of Conferences, 2021 The topic of branding is part of the marketing concept and is actively researched. This study presents a trend analysis, bibliometric overview, and visualization of the current state within the research problem of branding. A review of 1,014 publications
Saher Liudmyla +3 more
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The Several Internal Markets [PDF]
Yearbook of European Law, 2017 The 'four freedoms' in EU law are locked together by Article 26 TFEU, which declares that the internal market ‘shall comprise an area without internal frontiers in which the free movement of goods, persons, services and capital is ensured in accordance with the provisions of the Treaties’. But those freedoms are divisible.
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, 2023 This study examined the relationship between internal marketing and job performance as the mediating variable of psychological ownership by focusing on fitness center trainers. The convenience sampling technique was used in the study. Data were collected
Polat, Ercan +5 more
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INTERNATIONAL ISOTOPES MARKETS
MGIMO Review of International Relations, 2016 The paper studies world markets of stable and radioactive isotopes. Isotopes have found various applications in science, industry, agriculture and other sectors of the economy, but especially - in medicine. Nuclear medicine is developing intensively all over the world thanks to the success in the treatment of various diseases with the help of ...
Stanislaw Z. Zhiznin +1 more
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DOES INTERNAL MARKETING CONTRIBUTE TO CUSTOMER SATISFACTION?
Jurnal Aplikasi Manajemen, 2020 This study used a quantitative approach to measure the extent to which the implementation of aspects of Internal Marketing can increase job satisfaction of PNM Ulamm Gorontalo employees and their impact on customer satisfaction.
Andi Juanna, Agus Hakri Bokingo
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The internal marketing in enterprise marketing system [PDF]
Marketing i Menedžment Innovacij, 2015 The aim of the article. The aim of the article is to summarize the scientific approaches defining the essence of the concept of «internal marketing» and determining their place in the marketing company. The results of the analysis.
I.L. Reshetnikova
doaj
Marketing Capabilities in International Marketing [PDF]
Journal of International Marketing, 2018 There has been a significant increase in scholarly research focusing on marketing capabilities as an important aspect of marketing theory–based explanations of firm performance. This growing research interest in marketing capabilities has also been reflected in the international marketing literature.
Neil A. Morgan +2 more
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Spontaneity and international marketing performance [PDF]
International Marketing Review, 2016 PurposeThe purpose of this paper is to ascertain how today’s international marketers can perform better on the global scene by harnessing spontaneity.Design/methodology/approachThe authors draw on contingency theory to develop a model of the spontaneity – international marketing performance relationship, and identify three potential moderators, namely,
Souchon, Anne L. +4 more
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