Results 31 to 40 of about 53,804 (264)

Internal marketing dan Marketing strategy: Kajian Literatur

Jurnal Ecogen
The purpose of this study is to identify and analyze the relationship between internal marketing and marketing strategy through a systematic literature review (SLR) and bibliometric analysis, focusing on their application in Indonesia using ScienceDirect
Ameliasari Bartenputri, Yunia Wardi, Susi Evanita, Abror, Vidyarini Dwita   +4 more
doaj   +1 more source

Internal marketing and employee commitment in the hospitality industry. [PDF]

African Journal of Hospitality, Tourism and Leisure, 2016
Internal marketing has been posited as a tool that can positively influence employees‟ to consistently deliver quality service. Internal marketing has also been said to impact employee behaviour in diverse ways, including employee commitment to the ...
Dr. Mahama Braimah
doaj  

Marketing Institutions in International Commodity Markets [PDF]

Journal of Agricultural and Applied Economics, 1986
International markets for the majority of agricultural commodities are extremely complex. They include public and private traders along with influences from domestic and international government policies. In recent years, the United States has experienced a decline in the market share in two of its major agricultural exports—rice and wheat. For example,
openaire   +2 more sources

Individual Consequences of Internal Marketing

Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice, 2015
Since the emergence of the concept of internal marketing in the literature there have been almost 40 years. This period was marked by a constant increase of the concerns in the internal marketing area, these efforts being evidenced by the publication of ...
Naghi Remus Ionut, Preda Gheorghe
doaj   +1 more source

Pengaruh Pemasaran Internal dan Kualitas Layanan Internal Terhadap Kepuasan Pelanggan Internal (Studi Pada Industri Kepariwisataan di Daerah Istimewa Yogyakarta)

Jurnal Ekonomi dan Bisnis, 2016
The aim of this research is to investigate the implication of internal marketing and internal service quality effectivity towards internal customer satisfaction in Tourism Industry in Yogyakarta Special Territory.
Jumadi Jumadi
doaj   +1 more source

ADP‐ribosylation: An emerging regulator of the epigenome

Molecular Oncology, EarlyView.
ADP‐ribosylation has emerged as a dynamic epigenetic signaling mechanism that modifies histones and chromatin‐associated proteins. Through coordinated PARylation and MARylation, it integrates with other histone modifications to regulate chromatin structure, transcription factor activity, and gene expression, influencing genome function and disease ...
Cristel V. Camacho, Chenqian Liu, W. Lee Kraus   +2 more
wiley   +1 more source

Internal marketing for engaging employees on the corporate responsibility journey

Intangible Capital, 2012
Purpose: The purpose of this paper is to explore whether internal marketing could be a powerful tool for engaging employees on the corporate responsibility journey.Design/methodology/approach: In the absence of empirical work linking internal marketing ...
Isabel Sanchez-Hernandez, David Grayson
doaj   +3 more sources

Internal Marketing and Employee Productivity with Mediating Role of Knowledge Sharing in Hotel Industry [PDF]

مدیریت بهره وری, 2020
Service employee productivity has nowadays intrigued researchers and managers. The current applied correlational-descriptive enquiry aimed to offer practical resolutions for improving employee productivity in East Azerbaijan hotel industry based on ...
Samad Rahimiaghdam
doaj   +1 more source

The Dynamics of International Market Withdrawal [PDF]

, 2003
This study focuses on the decision-making process of international market withdrawal within the scope of international market portfolio management. A comparative study of eight withdrawal cases in four multinational firms results in a six-phased decision-making model that is driven by threat-rigidity behavior, failure-induced learning and political ...
Matthyssens Paul, Pauwels Pieter
openaire   +6 more sources

Internal marketing variables as correlate of fostering employees’ satisfaction and productivity in commercial banks in Nigeria [PDF]

The Retail and Marketing Review, 2020
This article analyses the relationship between internal marketing and employee job satisfaction and productivity within commercial banks in Lagos, Nigeria with the aim of improving the quality of internal marketing in this sector.
BO Lisoyi, V Naidoo
doaj