Jurnal Ekonomi dan Bisnis, 2016 The aim of this research is to investigate the implication of internal marketing and internal service quality effectivity towards internal customer satisfaction in Tourism Industry in Yogyakarta Special Territory.
Jumadi Jumadi
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Antecedents and outcomes of brand management from the perspective of resource based view (RBV) theory [PDF]
, 2013 Brand management requires greater emphasis on internal factors to increase brand performance. A model of antecedents and outcomes of brand management is developed in this study based on the Resource Based View (RBV) Theory.
Albert Gisip, Imelda, Harun, Amran
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Internal marketing variables as correlate of fostering employees’ satisfaction and productivity in commercial banks in Nigeria [PDF]
The Retail and Marketing Review, 2020 This article analyses the relationship between internal marketing and employee job satisfaction and productivity within commercial banks in Lagos, Nigeria with the aim of improving the quality of internal marketing in this sector.
BO Lisoyi, V Naidoo
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Effect of Advertising on Employee Turnover Intention:
Maketingu Janaru, 2023 Since internal marketing (IM) treats employees as customers, the focus has naturally been on internal measures. However, consumer-oriented advertising provides an opportunity for employees to recognize the social impact of their work and change their ...
Takumi Kato +2 more
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Internal Marketing Practices and Job Satisfaction: Evidence from a Nigerian University Setting [PDF]
, 2011 This study investigated internal marketing practices and its relationship with job satisfaction in a Nigerian university environment. Results indicated internal marketing as having resultant effects on three major areas or components; understanding of ...
Adeniji, A. A. +2 more
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Political brand identity: an examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign [PDF]
, 2014 This paper seeks to build an understanding of the importance of internal communications when building a strong political brand. Using Kapferer’s brand prism as a conceptual framework, the paper explores UK Conservative Party members’ attitudes towards ...
Adams S. +15 more
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Arthritis Care &Research, EarlyView.Objective The concern that nonsteroidal anti‐inflammatory drugs (NSAIDs) may precipitate flares of inflammatory bowel disease (IBD) has limited their use in managing musculoskeletal symptoms in those with IBD, but safety data are mixed. Methods This retrospective cohort study included patients with IBD aged at least 18 years from Optum's deidentified ...
Adam S. Mayer +4 more
wiley +1 more source
The specificity of the marketing distribution policy; diagnostic procedures in the enterprise [PDF]
, 2016 In the article stages of marketing distribution policy diagnostics are defined. At the first stage, it is proposed to analyse factors of enterprise internal and external environment (gathering information about general trends in the markets and factors ...
Illiashenko, Sergii, Syhyda, Liubov
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Studying the Influence of Citizen Behavior Influence from Internal Brand Management and Marketing [PDF]
تحقیقات بازار یابی نوین, 2017 Citizenship behavior is a new concept and evaluation of these behaviors in the organization is very important and crucial, among the factors that could affect the citizenship of internal brand management and internal marketing.
Amir Ghafourian Shagerdi +2 more
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The influence of internal marketing on employees’ organizational commitment: evidence from small and medium retailing enterprises in Zimbabwe [PDF]
Journal of the Academy of Business and Emerging MarketsThis study aims to establish the influence of internal marketing on employees' organizational commitment towards the small and medium retailing enterprise sector in Zimbabwe.
Clay Hutama Basera, Marius Potgieter
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