Results 51 to 60 of about 87,716 (212)
Marketing Institutions in International Commodity Markets [PDF]
Journal of Agricultural and Applied Economics, 1986 International markets for the majority of agricultural commodities are extremely complex. They include public and private traders along with influences from domestic and international government policies. In recent years, the United States has experienced a decline in the market share in two of its major agricultural exports—rice and wheat. For example,
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Internal marketing for engaging employees on the corporate responsibility journey
Intangible Capital, 2012 Purpose: The purpose of this paper is to explore whether internal marketing could be a powerful tool for engaging employees on the corporate responsibility journey.Design/methodology/approach: In the absence of empirical work linking internal marketing ...
Isabel Sanchez-Hernandez, David Grayson
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Internal marketing: Focus on practice
, 2009 Most studies in Internal Marketing (IM) are divorced from the realities that management practitioners encounter in the flow of everyday organisational life.
Anosike, Uchenna Paschal +1 more
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Internal marketing in small and medium size companies in the health service sector of Barranquilla (Colombia) [PDF]
, 2020 The internal marketing in small and medium-sized companies of the health sector in Barranquilla is analyzed,using a deductive methodological approach, a quantitative paradigm and a non-experimental field design.
Naranjo, Oscar +3 more
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Internal marketing variables as correlate of fostering employees’ satisfaction and productivity in commercial banks in Nigeria [PDF]
The Retail and Marketing Review, 2020 This article analyses the relationship between internal marketing and employee job satisfaction and productivity within commercial banks in Lagos, Nigeria with the aim of improving the quality of internal marketing in this sector.
BO Lisoyi, V Naidoo
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The Dynamics of International Market Withdrawal [PDF]
, 2003 This study focuses on the decision-making process of international market withdrawal within the scope of international market portfolio management. A comparative study of eight withdrawal cases in four multinational firms results in a six-phased decision-making model that is driven by threat-rigidity behavior, failure-induced learning and political ...
Matthyssens Paul, Pauwels Pieter
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Internal branding : an enabler of employees' brand-supporting behaviours [PDF]
, 2008 The purpose of this paper is to understand the internal branding process from the employees' perspective; it will empirically assess the relationship between internal branding and employees' delivery of the brand promise as well as the relationships ...
Punjaisri, K. +8 more
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Internal marketing and supply chain management
, 2001 This paper presents a model of service quality which is based on both internal and external customer and supplier groups in supply chain partners. Two possible types of internal customers are proposed in intra-firm inter-departmental relationships and ...
Lings, Ian
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Effect of Advertising on Employee Turnover Intention:
Maketingu Janaru, 2023 Since internal marketing (IM) treats employees as customers, the focus has naturally been on internal measures. However, consumer-oriented advertising provides an opportunity for employees to recognize the social impact of their work and change their ...
Takumi Kato +2 more
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Jurnal Ekonomi dan BisnisInternal marketing is critical in influencing job satisfaction and organizational commitment. Accordingly, this research analyzes the impact of internal marketing on job satisfaction, organizational commitment, and employee loyalty at AirNav Indonesia ...
Rizky Ananda Pratama, Rina Anindita
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