Results 71 to 80 of about 87,716 (212)
, 2013 The article investigates the internal communication in the two branches of foreign banks in Kelapa Gading from the perspectives of two-way symmetrical communication and internal marketing.
Angeline, Mia, Mia Angeline
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The relations between external and internal marketing communications
Polityki Europejskie, Finanse i Marketing, 2013 The recipients of the majority of communication activities undertaken by enterprises are their potential clients. A range of instruments of marketing communications is used to win their favor and persuade them to use the company’s offer.
Anna Rogala
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Integrating internal communications, human resource management and marketing concepts into the new internal marketing philosophy [PDF]
Successful companies attach great importance to human resource management and internal communications, because they are aware of the value of those activities and of strategic advantage they can bring to the organization. They should also realize that it
Nina Pološki Vokić, Dubravka Sinčić
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Correlation between internal marketing and satisfaction of bank employees [PDF]
Marketing (Beograd. 1991), 2017 Creating a satisfied and loyal customer base is one of the prerequisites for a long-term survival of the bank in a competitive market, such it is today.
Zdjelarić Petra P. +2 more
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Internal Marketing and Schools: The Slovenian Case Study [PDF]
Schools in Slovenia are expected to address and respond to the changing environment. Breaking through the rigidity of traditions is a complex process. Internal marketing can be used for doing this. It is a process that focuses on teachers and students in
Vinko Logaj, Anita Trnavcevic
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The impact of internal market orientation on staff service behaviours [PDF]
, 2006 The impact of service direction, service training and staff behaviours on perceptions of service delivery are examined. The impact of managerial behaviour in the form of internal market orientation (IMO) on the attitudes of frontline staff towards the ...
Lings, IN +5 more
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Marketing interno em apoio às práticas de gestão do conhecimento em organizações de base tecnológica [PDF]
, 2014 Dissertação (mestrado) - Universidade Federal da Santa Catarina, Centro Tecnológico, Programa de Pós-Graduação em Engenharia e Gestão do Conhecimento, Florianópolis, 2014.A implementação de práticas de gestão do conhecimento apresenta, como um de seus ...
Krause, Micheline Guerreiro
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Internal marketing and branding
, 2021 Success for modern nonprofit organisations in a competitive world relies upon not just effective external marketing, but good internal marketing to build a culture that underpins marketing orientation and maximises efficient use of marketing resources ...
Suomi Kati +3 more
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Internal marketing and organizational commitment
, 2013 Organizational commitment has been extensively studied and has a great importance for companies. In this research an analysis of relevant scientific literature has been done in order to answer the question: what is commitment and what kind of commitment ...
Ruiz-Alba, J.
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An Empirical Investigation of the Impact of Commitment and Trust on Internal Marketing
, 2016 This article seeks to explore the impact of commitment and trust on internal marketing effectiveness within the hospital industry. The study was exploratory in nature and was conducted using the case study methodology.
Ching-Yu Lien +5 more
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