Impact of Applying Internal Marketing on Workers’ Organizational Commitment at MTN Yemen
مجلة الدراسات الاجتماعية, 2019 This study aimed to investigate the impact of internal marketing (all its dimensions of training, empowerment, motivation, teamwork, internal communication, administrative support and marketing information) on the organizational commitment of workers at ...
رجاء غالب اسكندر +1 more
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The influence of internal marketing dimensions on organizational commitment [PDF]
Internal marketing encompasses a set of carefully designed activities and strategies to attract, motivate, and foster employee loyalty. By treating employees as the organization's first customers, management seeks to cultivate positive attitudes, which ...
Bevanda Nevena +2 more
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Work ability psychological variables in workers of the pharmaceutical industry. [PDF]
Acta Biomed, 2022 De Almeida H +3 more
europepmc +1 more source
Keys to Relational Competence in Internal Marketing
, 2009 The paper explores the concept of internal market orientation (IMO) which enables the identification of intra-organisational exchanges in working relationships between employees and the organisation’s managers, and in particular, relationships between ...
Gray, David, Carter, L, Murray, Peter A
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New marketing, improved marketing, apocryphal marketing: is one marketing concept enough?
, 2007 PURPOSE – This paper seeks to explore marketing's ambiguous relationship with truth and, in so doing, to question the efficacy and value of the marketing concept and the very nature of marketing itself.
Woodall, T, Tony Woodall
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The Influence of Internal Marketing and Job Satisfaction on Task Performance and Counterproductive Work Behavior in an Emerging Market during the COVID-19 Pandemic. [PDF]
Int J Environ Res Public Health, 2021 Nemteanu MS, Dabija DC.
europepmc +1 more source
Improving organizational commitment through internal marketing [PDF]
Marketing (Beograd. 1991), 2019 In this paper we made an attempt to highlight the relationship between organizational commitment and internal marketing, building our analysis on reviewing related organizational behaviour, internal marketing and human resource management literature. The
Bogićević-Milikić Biljana +1 more
doaj
How Internal Marketing Drives Employees' Internal Relationship Quality of Service Organizations Between Mainland China and Taiwan: The Moderating Roles of Internal Relationship Investment and Leader-Member Exchange. [PDF]
Front Psychol, 2021 Li Y, Xiong M, Chang WH, Li L.
europepmc +1 more source
INTERNAL DEMARKETING: CONSTRUCT, RESEARCH PROPOSITIONS AND MANAGERIAL IMPLICATIONS [PDF]
To a large degree, organizations strive for marketing and selling themselves as good employers. However, by a wide range of actions, practices, mistakes, and premises they can most notably demotivate rather than motivate their workforces.
Anselmo Ferreira VASCONCELOS
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Implementing and measuring the effectiveness of \ud internal marketing
, 1998 Despite over a decade of interest in internal marketing and the evolution of various approaches to its operationalisation, the potential benefits of an internal marketing campaign in improving the quality of service delivered to the customer have not ...
Brooks, Roger F., Lings, Ian
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