Studying the Influence of Citizen Behavior Influence from Internal Brand Management and Marketing [PDF]
تحقیقات بازار یابی نوین, 2017 Citizenship behavior is a new concept and evaluation of these behaviors in the organization is very important and crucial, among the factors that could affect the citizenship of internal brand management and internal marketing.
Amir Ghafourian Shagerdi +2 more
doaj
Centros and the Internal Market
European Business Organization Law Review, 2019 How special is Centros? This contribution places Centros in internal market law. It starts by turning the judgment on its head and imagines an alternative Centros: the judgment that the Danish authorities had wished for and which the Court declined to hand down.
openaire +2 more sources
The influence of internal marketing on employees’ organizational commitment: evidence from small and medium retailing enterprises in Zimbabwe [PDF]
Journal of the Academy of Business and Emerging MarketsThis study aims to establish the influence of internal marketing on employees' organizational commitment towards the small and medium retailing enterprise sector in Zimbabwe.
Clay Hutama Basera, Marius Potgieter
doaj +1 more source
A phenomenological exploration of the domain and structure of internal marketing [PDF]
, 2008 A thesis submitted in partial fulfilment of the requirements of the University of Wolverhampton for the degree of Doctor of PhilosophyDespite the fact that Internal Marketing (IM) has emerged to capture the interest of academic researchers and management
Anosike, Paschal
core
A holistic management tool for measuring internal marketing activities
, 2015 Purpose – The purpose of this paper is to synthesise internal marketing measures in two service settings across both Western and Eastern backgrounds. Well established views of internal marketing have emerged with more than 200 papers on the topic.
Huang, Yu-Ting, Rundle-Thiele, Sharyn
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ESTRATÉGIA DE MARKETING INTERNO NA INSTITUIÇÃO DE EDUCAÇÃO SUPERIOR
Revista Gestão Universitária na América Latina, 2017 Internal marketing comprises the set of strategies to enable internally compliance of the organization's marketing promises. This study examines the use of internal marketing strategies in a higher education institution in the process of implementing a ...
Aléssio Bessa Sarquis +3 more
doaj
Internal Marketing Activities in Educational Hospitals of Yazd, Iran
Journal of Evidence Based Health Policy, Management & Economics, 2019 Background: Internal marketing is defined as "the process of attracting, developing, motivating, and retaining the qualified employees through job-products that satisfy their needs".
Shekoofeh Sadat Momahhed +3 more
doaj
Менеджмент та підприємництво: тренди розвиткуThis paper explores the impact of team-building activities on enhancing internal marketing by emphasizing their role as a strategic tool for fostering employee engagement, satisfaction, and alignment with organizational goals.
Karima Zidane
doaj +1 more source
The role of internal marketing in employee job satisfaction, affective commitment and turnover intention in Morocco [PDF]
Rajagiri Management JournalPurpose – The current study investigated the effect of internal marketing practices, specifically the training and rewards system, on job satisfaction, affective commitment and employee turnover intention.
Chaymae Abbana Bennani +1 more
doaj +1 more source
Exploring the influences of internal branding on employees' brand promise delivery: Implications for strenthening the customer-brand relationships [PDF]
, 2008 Internal branding is increasingly seen as a doctrine to ensure employees' delivery of the brand promise by shaping employees' brand attitudes and behaviours.
Evanschitzky, H +6 more
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