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The social marketing paradox: challenges and opportunities for the discipline [PDF]
, 2021 This paper contributes to emerging discourse about the ongoing challenges and opportunities of social marketing as a discipline. The paper presents a qualitative perspective on existing challenges faced by social marketing and offers suggestions for ...
Foote, L +13 more
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Content Marketing Decisions for Effective Internal Communication
Organizacijų Vadyba: Sisteminiai Tyrimai, 2018 The paper focuses on the assumption that new marketing and communication concepts, including content marketing, provide new opportunities for internal communication.
Pažėraitė Aušra, Repovienė Rūta
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Multilevel Analysis of the Impact of Employee Internal Marketing on Service Quality Mediated by Organizational Commitment and Job Satisfaction in the Hospitality Industry [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2021 This study aimed to investigate the effects of internal marketing on the quality of service delivery to provide solutions to improve the number of services offered in hotels. The present study is applied in terms of purpose and descriptive-survey method.
مریم اخوان خرازیان +1 more
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Managing Service Quality with Internal Marketing Schematics [PDF]
, 1999 This article presents the development and application of a new tool for enhancing the quality of services delivered to a firm’s customers. This new model, the internal marketing schematic, has considerable advantages over other models that have been ...
Ian N. Lings, Ian N Lings, Lings, Ian
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Impacto do Marketing Interno sobre a Orientação para o Mercado em Empresas Brasileiras [PDF]
RAC: Revista de Administração Contemporânea, 2016 The internal marketing concept refers to visualizing employees as internal consumers and emphasizes the need to listen to and satisfy employees as a requisite to satisfying company customers.
Iara Dantas Cordeiro de Morais +1 more
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Internal marketing and employee commitment in the hospitality industry. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2016 Internal marketing has been posited as a tool that can positively influence employees‟ to consistently deliver quality service. Internal marketing has also been said to impact employee behaviour in diverse ways, including employee commitment to the ...
Dr. Mahama Braimah
doaj
Arbitration and the internal market [PDF]
BMJ, 1994 Arbitration as a means of settling disputes is not commonly used in the NHS. Its greatest use has probably been in general practice to settle partnership disputes. In 1991 the Department of Health issued a consultative paper on the use of arbitration to settle cases of medical negligence,1 but ministers have so far taken this no further.
openaire +2 more sources
Individual Consequences of Internal Marketing
Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice, 2015 Since the emergence of the concept of internal marketing in the literature there have been almost 40 years. This period was marked by a constant increase of the concerns in the internal marketing area, these efforts being evidenced by the publication of ...
Naghi Remus Ionut, Preda Gheorghe
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Internal Marketing and Employee Productivity with Mediating Role of Knowledge Sharing in Hotel Industry [PDF]
مدیریت بهره وری, 2020 Service employee productivity has nowadays intrigued researchers and managers. The current applied correlational-descriptive enquiry aimed to offer practical resolutions for improving employee productivity in East Azerbaijan hotel industry based on ...
Samad Rahimiaghdam
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Jurnal Ekonomi dan Bisnis, 2016 The aim of this research is to investigate the implication of internal marketing and internal service quality effectivity towards internal customer satisfaction in Tourism Industry in Yogyakarta Special Territory.
Jumadi Jumadi
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