The impact of internal service quality in tourist restaurants on marketing performance, internal customer commitment as a moderating variable: A study on a sample of seafood restaurants in Amman-Jordan [PDF]
المجلة العلمیة لکلیة السیاحة والفنادق جامعة الأسکندریة, 2016 The purpose of this study is to reveal the extent of the impact of internal service quality on marketing performance, as well as the importance of internal customer commitment and its interaction with internal service quality and whether this interaction
Mahed Ouda, Asaad Hammad
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Appraising the Implementation of Internal Marketing in a Sample of Egyptian Five-star Hotels [PDF]
المجلة العلمیة لکلیة السیاحة والفنادق جامعة الأسکندریة, 2010 Internal marketing has been discussed in management and academic literature. Yet, it remains poorly operationalized. This article tends to develop a clear understanding of the concept based on the academic literature, develop an instrument to measure it,
Ashraf Tag-Eldeen, Osman Ahmed El-said
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International market development [PDF]
Marketing Review St. Gallen, 2009 Die vorliegende Ausgabe des Marketing Review St. Gallen befasst sich mit der Entwicklung neuer und insbesondere internationaler Markte, einer Dimension des Business Development. Die Beitrage sind nach den drei Hauptbereichen „Strategie und Organisation“, „Instrumente“ und „Kontrolle“ im International Market Development gegliedert.
Belz, Christian +2 more
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The Effect of Internal Marketing on Innovation in Hotels [PDF]
Journal of Tourism, Hotels and Heritage, 2022 This study aims to investigate the effect of internal marketing on innovation in hotels. When the related literature was reviewed, the relationship between internal marketing and innovation were hypothesized. The study focused on internal marketing as an
Abdelaziz Nasef +3 more
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Development Of An Internal Marketing Strategy For Faculty Of Nursing At Port Said University [PDF]
Port Said Scientific Journal of Nursing, 2020 Background: Human resources are the most valuable asset of organization. Therefore, organizations undertake to cost high for internal customers that lead to their satisfaction that results in developing the quality of products and services as well as ...
Rasha El-sayed Inany +3 more
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The Effects of Banks’ Internal Marketing and Market Orientation Approaches on Performance
SDÜ Vizyoner Dergisi, 2021 Information technologies are developing rapidly nowadays and globalization concept which shows up in parellel to IT has started to threaten the existence of firms by making competitive environment more intensive.
Rafet Beyaz +2 more
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Implementation of internal marketing in hotels – a case study of the Opole market [PDF]
Studia Periegetica, 2021 This study assesses the extent to which Opole hotels rely on internal marketing. The assessment is based on results of a case study, analysis of documents, a diagnostic survey and logical analysis and construction.
Bolesław Goranczewski
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BMJ, 1995 EDITOR,—I hope I am not alone in finding Julian Le Grand's editorial on the internal market provoking and depressing.1 Here we have a glimpse of the future NHS if untrammelled free marketeering is allowed to proceed. We are told that mergers of existing trusts would be allowed, provided a single organisation so formed would supply less than half the ...
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Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign [PDF]
, 2014 This paper seeks to build an understanding of the importance of internal communications when building a strong political brand. Using Kapferer's brand prism as a conceptual framework, the paper explores UK Conservative Party members' attitudes towards ...
Punjaisri, K. +8 more
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Development of Internal Marketing with Dynamic Systems Approach in Utilities (Case Study: Wuhan Fiberglass International Technology Company) [PDF]
تحقیقات کاربردی علوم جغرافیایی, 2022 Previous research has acknowledged the importance of human resources in service companies by influencing the end customer and has shown that if internal marketing succeeds, external marketing will also develop, but describing this development is beyond ...
Alireza Mirzaei Qatarollar +2 more
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