Results 21 to 30 of about 56,804 (266)
The influence of brands on consumer behaviour in conditions of COVID-19 pandemic: Bibliometric and visualization analysis [PDF]
E3S Web of Conferences, 2021 The topic of branding is part of the marketing concept and is actively researched. This study presents a trend analysis, bibliometric overview, and visualization of the current state within the research problem of branding. A review of 1,014 publications
Saher Liudmyla +3 more
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INTERNATIONAL ISOTOPES MARKETS
MGIMO Review of International Relations, 2016 The paper studies world markets of stable and radioactive isotopes. Isotopes have found various applications in science, industry, agriculture and other sectors of the economy, but especially - in medicine. Nuclear medicine is developing intensively all over the world thanks to the success in the treatment of various diseases with the help of ...
Stanislaw Z. Zhiznin +1 more
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Marketing Capabilities in International Marketing [PDF]
Journal of International Marketing, 2018 There has been a significant increase in scholarly research focusing on marketing capabilities as an important aspect of marketing theory–based explanations of firm performance. This growing research interest in marketing capabilities has also been reflected in the international marketing literature.
Neil A. Morgan +2 more
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ASSESSMENT OF AVAILABILITY OF THE INTERNAL MARKETING ELEMENTS AT FACULTY OF NURSING [PDF]
Port Said Scientific Journal of Nursing, 2020 Background: The aim of this study was to assess the availability of internal marketing elements among internal customers of the Faculty of Nursing, Port Said University.
Rasha El-sayed Inany +3 more
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The internal marketing in enterprise marketing system [PDF]
Marketing i Menedžment Innovacij, 2015 The aim of the article. The aim of the article is to summarize the scientific approaches defining the essence of the concept of «internal marketing» and determining their place in the marketing company. The results of the analysis.
I.L. Reshetnikova
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DOES INTERNAL MARKETING CONTRIBUTE TO CUSTOMER SATISFACTION?
Jurnal Aplikasi Manajemen, 2020 This study used a quantitative approach to measure the extent to which the implementation of aspects of Internal Marketing can increase job satisfaction of PNM Ulamm Gorontalo employees and their impact on customer satisfaction.
Andi Juanna, Agus Hakri Bokingo
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Spontaneity and international marketing performance [PDF]
International Marketing Review, 2016 PurposeThe purpose of this paper is to ascertain how today’s international marketers can perform better on the global scene by harnessing spontaneity.Design/methodology/approachThe authors draw on contingency theory to develop a model of the spontaneity – international marketing performance relationship, and identify three potential moderators, namely,
Souchon, Anne L. +4 more
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Content Marketing Decisions for Effective Internal Communication
Organizacijų Vadyba: Sisteminiai Tyrimai, 2018 The paper focuses on the assumption that new marketing and communication concepts, including content marketing, provide new opportunities for internal communication.
Pažėraitė Aušra, Repovienė Rūta
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Impacto do Marketing Interno sobre a Orientação para o Mercado em Empresas Brasileiras [PDF]
RAC: Revista de Administração Contemporânea, 2016 The internal marketing concept refers to visualizing employees as internal consumers and emphasizes the need to listen to and satisfy employees as a requisite to satisfying company customers.
Iara Dantas Cordeiro de Morais +1 more
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Internal marketing dan Marketing strategy: Kajian Literatur
Jurnal EcogenThe purpose of this study is to identify and analyze the relationship between internal marketing and marketing strategy through a systematic literature review (SLR) and bibliometric analysis, focusing on their application in Indonesia using ScienceDirect
Ameliasari Bartenputri +4 more
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