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Impacto do Marketing Interno sobre a Orientação para o Mercado em Empresas Brasileiras [PDF]
RAC: Revista de Administração Contemporânea, 2016 The internal marketing concept refers to visualizing employees as internal consumers and emphasizes the need to listen to and satisfy employees as a requisite to satisfying company customers.
Iara Dantas Cordeiro de Morais +1 more
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The Web 2.0 as Marketing Tool: Opportunities for SMEs [PDF]
, 2008 The new generation of Internet applications widely known as Social Media or Web 2.0 offers corporations a whole range of opportunities for improving their marketing efficiency and internal operations.
Constantinides, Efthymios
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The internal marketing in enterprise marketing system [PDF]
Marketing i Menedžment Innovacij, 2015 The aim of the article. The aim of the article is to summarize the scientific approaches defining the essence of the concept of «internal marketing» and determining their place in the marketing company. The results of the analysis.
I.L. Reshetnikova
doaj
Content Marketing Decisions for Effective Internal Communication
Organizacijų Vadyba: Sisteminiai Tyrimai, 2018 The paper focuses on the assumption that new marketing and communication concepts, including content marketing, provide new opportunities for internal communication.
Pažėraitė Aušra, Repovienė Rūta
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Organizational culture, internal marketing, and perceived organizational support in portuguese higher education institutions [PDF]
, 2018 Changes imposed on public higher education institutions try to adopt some management practices in public organizations. In this study, we intend to understand how organizational culture (support, innovation, goals, rules) and internal marketing can ...
Agasisti +71 more
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Internal Marketing and Employee Productivity with Mediating Role of Knowledge Sharing in Hotel Industry [PDF]
مدیریت بهره وری, 2020 Service employee productivity has nowadays intrigued researchers and managers. The current applied correlational-descriptive enquiry aimed to offer practical resolutions for improving employee productivity in East Azerbaijan hotel industry based on ...
Samad Rahimiaghdam
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Internal marketing for engaging employees on the corporate responsibility journey
Intangible Capital, 2012 Purpose: The purpose of this paper is to explore whether internal marketing could be a powerful tool for engaging employees on the corporate responsibility journey.Design/methodology/approach: In the absence of empirical work linking internal marketing ...
Isabel Sanchez-Hernandez, David Grayson
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Indonesian Journal of Multidisciplinary Science, 2022 International marketing is the performance of business activities designed to plan, price, promote and direct the flow of a company's goods and services to consumers or users in more than one country for profit. The purpose of this study is to reveal the meaning of International Marketing, to explain the background of the emergence of International ...
Romi Alhadid Rangkuti, Nuri Aslami
openaire +1 more source
Internal marketing and employee commitment in the hospitality industry. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2016 Internal marketing has been posited as a tool that can positively influence employees‟ to consistently deliver quality service. Internal marketing has also been said to impact employee behaviour in diverse ways, including employee commitment to the ...
Dr. Mahama Braimah
doaj
Individual Consequences of Internal Marketing
Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice, 2015 Since the emergence of the concept of internal marketing in the literature there have been almost 40 years. This period was marked by a constant increase of the concerns in the internal marketing area, these efforts being evidenced by the publication of ...
Naghi Remus Ionut, Preda Gheorghe
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