Internal marketing analysis for improving the internal consumer satisfaction and customer orientation of employees in private-owned sports center. [PDF]
PLoS ONE, 2023 With the concept of "healthy lifestyle" deeply rooted in people's minds, the sports service industry is thriving, which has resulted in intense competition. The sports service industry must improve its service quality to be competitive.
Shi Qi Xu +4 more
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Internal Marketing Communication of the Global Company in Slovak Republic [PDF]
SHS Web of Conferences, 2021 Research background: Currently, it is constantly increasing emphasis on the satisfaction of employees in the company. One way to satisfy them through internal marketing communication.
Michulek Jakub
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Perception of Professional Heath Care Workers Towards Internal Marketing at Port Said Selected Hospitals [PDF]
Port Said Scientific Journal of Nursing, 2023 Background: Internal marketing is promoted as a way for hospitals to consider both their professional health care workers and their patients. It means that satisfying professional health care workers demonstrated more loyalty and profits for hospitals ...
Safaa Zahran +2 more
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Dominant factors for the marketing of private higher education [PDF]
Decision Science Letters, 2022 Higher education institutions, like any business institution, should satisfy their clients (students) for them to survive in the higher education service business market.
Ragil Pardiyono +3 more
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Look Inward for External Success: The Importance of Internal Marketing
Marketing Libraries Journal, 2017 Marketers often overlook one of the most important pieces to branding and marketing success: getting the staff on board early and developing brand ambassadors who embody and “live the brand.” In other words: internal marketing.
Katie Auman
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The company’s innovation development and marketing communication as a driver of the country’s macroeconomic stability: A quantitative analysis of tendencies [PDF]
E3S Web of Conferences, 2021 The work aims to analyse the activities of business structures in the issue of quantitative analysis of communication policy, as quantitative is more common and allows assessing the various aspects of communication policy of an enterprise in quantitative
Rosokhata Anna +3 more
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Development of the enterprise personnel with the application of internal marketing elements [PDF]
Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет, 2021 The article focuses on the generalization of scientific approaches to defining the essence of the concept of «internal marketing» and setting its place in the marketing system of the enterprise. Addressing the need for a theoretical search for new tools
L. Harmider +2 more
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Incidence of internal marketing and organizational commitment in the retail sector [PDF]
, 2021 The objective of this study was to determine the impact of internal marketing on the organizational commitment of employees in the retail sector. The method used was a quantitative correlational approach, at an explanatory level with a non-experimental ...
Vicente- Ramosa, Wagner +3 more
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The impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation [PDF]
مدیریت بازرگانی, 2016 This study investigates the impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation. For this article, a sample of 310 from ….. employees in Mellat banks in the city of Mashhad was subject to
Amir Mohammad Fakor, Fershteh Sadegh
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Exploring the impact of internal marketing practices on the commitment to “green” intellectual capital [PDF]
Innovative Marketing, 2023 The purpose of this study is to explore how internal marketing practices affect the commitment of organizations’ “green” intellectual capital.
Christina Arfara, Irene Samanta
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