Exploring the impact of internal marketing practices on the commitment to “green” intellectual capital [PDF]
The purpose of this study is to explore how internal marketing practices affect the commitment of organizations’ “green” intellectual capital.
Christina Arfara, Irene Samanta
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The impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation [PDF]
This study investigates the impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation. For this article, a sample of 310 from ….. employees in Mellat banks in the city of Mashhad was subject to
Amir Mohammad Fakor, Fershteh Sadegh
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Implementation of internal marketing in hotels – a case study of the Opole market [PDF]
This study assesses the extent to which Opole hotels rely on internal marketing. The assessment is based on results of a case study, analysis of documents, a diagnostic survey and logical analysis and construction.
Bolesław Goranczewski
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The influence of brands on consumer behaviour in conditions of COVID-19 pandemic: Bibliometric and visualization analysis [PDF]
The topic of branding is part of the marketing concept and is actively researched. This study presents a trend analysis, bibliometric overview, and visualization of the current state within the research problem of branding. A review of 1,014 publications
Saher Liudmyla +3 more
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INTERNATIONAL ISOTOPES MARKETS
The paper studies world markets of stable and radioactive isotopes. Isotopes have found various applications in science, industry, agriculture and other sectors of the economy, but especially - in medicine. Nuclear medicine is developing intensively all over the world thanks to the success in the treatment of various diseases with the help of ...
Stanislaw Z. Zhiznin +1 more
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EDITOR,—I hope I am not alone in finding Julian Le Grand's editorial on the internal market provoking and depressing.1 Here we have a glimpse of the future NHS if untrammelled free marketeering is allowed to proceed. We are told that mergers of existing trusts would be allowed, provided a single organisation so formed would supply less than half the ...
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Marketing Institutions in International Commodity Markets [PDF]
International markets for the majority of agricultural commodities are extremely complex. They include public and private traders along with influences from domestic and international government policies. In recent years, the United States has experienced a decline in the market share in two of its major agricultural exports—rice and wheat. For example,
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The interplay of strategic and internal green marketing orientation on competitive advantage [PDF]
This paper seeks to clarify and refine the relationship between strategic and internal green marketing and firm competitiveness. Despite the significance of corporate environmental strategy to firms adopting a triple-bottom line performance evaluation ...
Avlonitis, George +3 more
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DOES INTERNAL MARKETING CONTRIBUTE TO CUSTOMER SATISFACTION?
This study used a quantitative approach to measure the extent to which the implementation of aspects of Internal Marketing can increase job satisfaction of PNM Ulamm Gorontalo employees and their impact on customer satisfaction.
Andi Juanna, Agus Hakri Bokingo
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Multilevel Analysis of the Impact of Employee Internal Marketing on Service Quality Mediated by Organizational Commitment and Job Satisfaction in the Hospitality Industry [PDF]
This study aimed to investigate the effects of internal marketing on the quality of service delivery to provide solutions to improve the number of services offered in hotels. The present study is applied in terms of purpose and descriptive-survey method.
مریم اخوان خرازیان +1 more
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