Internal marketing analysis for improving the internal consumer satisfaction and customer orientation of employees in private-owned sports center. [PDF]
PLoS ONE, 2023 With the concept of "healthy lifestyle" deeply rooted in people's minds, the sports service industry is thriving, which has resulted in intense competition. The sports service industry must improve its service quality to be competitive.
Shi Qi Xu +4 more
doaj +2 more sources
The Effect of Internal Marketing on Innovation in Hotels [PDF]
Journal of Tourism, Hotels and Heritage, 2022 This study aims to investigate the effect of internal marketing on innovation in hotels. When the related literature was reviewed, the relationship between internal marketing and innovation were hypothesized. The study focused on internal marketing as an
Abdelaziz Nasef +3 more
doaj +1 more source
Development Of An Internal Marketing Strategy For Faculty Of Nursing At Port Said University [PDF]
Port Said Scientific Journal of Nursing, 2020 Background: Human resources are the most valuable asset of organization. Therefore, organizations undertake to cost high for internal customers that lead to their satisfaction that results in developing the quality of products and services as well as ...
Rasha El-sayed Inany +3 more
doaj +1 more source
The Effects of Banks’ Internal Marketing and Market Orientation Approaches on Performance
SDÜ Vizyoner Dergisi, 2021 Information technologies are developing rapidly nowadays and globalization concept which shows up in parellel to IT has started to threaten the existence of firms by making competitive environment more intensive.
Rafet Beyaz +2 more
doaj +1 more source
BMJ, 1995 EDITOR,—I hope I am not alone in finding Julian Le Grand's editorial on the internal market provoking and depressing.1 Here we have a glimpse of the future NHS if untrammelled free marketeering is allowed to proceed. We are told that mergers of existing trusts would be allowed, provided a single organisation so formed would supply less than half the ...
openaire +2 more sources
Implementation of internal marketing in hotels – a case study of the Opole market [PDF]
Studia Periegetica, 2021 This study assesses the extent to which Opole hotels rely on internal marketing. The assessment is based on results of a case study, analysis of documents, a diagnostic survey and logical analysis and construction.
Bolesław Goranczewski
doaj +1 more source
Internal market orientation and market‐oriented behaviours [PDF]
Journal of Service Management, 2010 PurposeThe purpose of this empirical paper is to investigate internal marketing from a behavioural perspective. The impact of internal marketing behaviours, operationalised as an internal market orientation (IMO), on employees' marketing and other in‐role behaviours (IRB) were examined.Design/methodology/approachSurvey data measuring IMO, market ...
Lings, Ian, Greenley, Gordon
openaire +3 more sources
Development of Internal Marketing with Dynamic Systems Approach in Utilities (Case Study: Wuhan Fiberglass International Technology Company) [PDF]
تحقیقات کاربردی علوم جغرافیایی, 2022 Previous research has acknowledged the importance of human resources in service companies by influencing the end customer and has shown that if internal marketing succeeds, external marketing will also develop, but describing this development is beyond ...
Alireza Mirzaei Qatarollar +2 more
doaj
ASSESSMENT OF AVAILABILITY OF THE INTERNAL MARKETING ELEMENTS AT FACULTY OF NURSING [PDF]
Port Said Scientific Journal of Nursing, 2020 Background: The aim of this study was to assess the availability of internal marketing elements among internal customers of the Faculty of Nursing, Port Said University.
Rasha El-sayed Inany +3 more
doaj +1 more source
The influence of brands on consumer behaviour in conditions of COVID-19 pandemic: Bibliometric and visualization analysis [PDF]
E3S Web of Conferences, 2021 The topic of branding is part of the marketing concept and is actively researched. This study presents a trend analysis, bibliometric overview, and visualization of the current state within the research problem of branding. A review of 1,014 publications
Saher Liudmyla +3 more
doaj +1 more source