Results 11 to 20 of about 56,804 (266)
Appraising the Implementation of Internal Marketing in a Sample of Egyptian Five-star Hotels [PDF]
المجلة العلمیة لکلیة السیاحة والفنادق جامعة الأسکندریة, 2010 Internal marketing has been discussed in management and academic literature. Yet, it remains poorly operationalized. This article tends to develop a clear understanding of the concept based on the academic literature, develop an instrument to measure it,
Ashraf Tag-Eldeen, Osman Ahmed El-said
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International market development [PDF]
Marketing Review St. Gallen, 2009 Die vorliegende Ausgabe des Marketing Review St. Gallen befasst sich mit der Entwicklung neuer und insbesondere internationaler Markte, einer Dimension des Business Development. Die Beitrage sind nach den drei Hauptbereichen „Strategie und Organisation“, „Instrumente“ und „Kontrolle“ im International Market Development gegliedert.
Belz, Christian +2 more
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The Effects of Banks’ Internal Marketing and Market Orientation Approaches on Performance
SDÜ Vizyoner Dergisi, 2021 Information technologies are developing rapidly nowadays and globalization concept which shows up in parellel to IT has started to threaten the existence of firms by making competitive environment more intensive.
Rafet Beyaz +2 more
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Development Of An Internal Marketing Strategy For Faculty Of Nursing At Port Said University [PDF]
Port Said Scientific Journal of Nursing, 2020 Background: Human resources are the most valuable asset of organization. Therefore, organizations undertake to cost high for internal customers that lead to their satisfaction that results in developing the quality of products and services as well as ...
Rasha El-sayed Inany +3 more
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Implementation of internal marketing in hotels – a case study of the Opole market [PDF]
Studia Periegetica, 2021 This study assesses the extent to which Opole hotels rely on internal marketing. The assessment is based on results of a case study, analysis of documents, a diagnostic survey and logical analysis and construction.
Bolesław Goranczewski
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BMJ, 1995 EDITOR,—I hope I am not alone in finding Julian Le Grand's editorial on the internal market provoking and depressing.1 Here we have a glimpse of the future NHS if untrammelled free marketeering is allowed to proceed. We are told that mergers of existing trusts would be allowed, provided a single organisation so formed would supply less than half the ...
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The Several Internal Markets [PDF]
Yearbook of European Law, 2017 The 'four freedoms' in EU law are locked together by Article 26 TFEU, which declares that the internal market ‘shall comprise an area without internal frontiers in which the free movement of goods, persons, services and capital is ensured in accordance with the provisions of the Treaties’. But those freedoms are divisible.
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Internal market orientation and market‐oriented behaviours [PDF]
Journal of Service Management, 2010 PurposeThe purpose of this empirical paper is to investigate internal marketing from a behavioural perspective. The impact of internal marketing behaviours, operationalised as an internal market orientation (IMO), on employees' marketing and other in‐role behaviours (IRB) were examined.Design/methodology/approachSurvey data measuring IMO, market ...
Lings, Ian, Greenley, Gordon
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Arbitration and the internal market [PDF]
BMJ, 1994 Arbitration as a means of settling disputes is not commonly used in the NHS. Its greatest use has probably been in general practice to settle partnership disputes. In 1991 the Department of Health issued a consultative paper on the use of arbitration to settle cases of medical negligence,1 but ministers have so far taken this no further.
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Development of Internal Marketing with Dynamic Systems Approach in Utilities (Case Study: Wuhan Fiberglass International Technology Company) [PDF]
تحقیقات کاربردی علوم جغرافیایی, 2022 Previous research has acknowledged the importance of human resources in service companies by influencing the end customer and has shown that if internal marketing succeeds, external marketing will also develop, but describing this development is beyond ...
Alireza Mirzaei Qatarollar +2 more
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