The Effects of Banks’ Internal Marketing and Market Orientation Approaches on Performance
SDÜ Vizyoner Dergisi, 2021 Information technologies are developing rapidly nowadays and globalization concept which shows up in parellel to IT has started to threaten the existence of firms by making competitive environment more intensive.
Rafet Beyaz +2 more
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The impact of information and communication technology and internal market orientation blending on organisational performance in small and medium enterprises [PDF]
European Journal of Management and Business Economics, 2021 Purpose – The present study examines the concept of internal market orientation (IMO) and its effects on organisational performance comprising job satisfaction and employees' loyalty in the small and medium enterprises (SMEs) research context.
Sergey Kazakov +2 more
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Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs [PDF]
New England Journal of Entrepreneurship, 2022 Purpose – This study examines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs. Design/methodology/approach – The research is a descriptive-correlational study based
Hossein Mansouri +4 more
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The impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation [PDF]
مدیریت بازرگانی, 2016 This study investigates the impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation. For this article, a sample of 310 from ….. employees in Mellat banks in the city of Mashhad was subject to
Amir Mohammad Fakor, Fershteh Sadegh
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Impacto do Marketing Interno sobre a Orientação para o Mercado em Empresas Brasileiras [PDF]
RAC: Revista de Administração Contemporânea, 2016 The internal marketing concept refers to visualizing employees as internal consumers and emphasizes the need to listen to and satisfy employees as a requisite to satisfying company customers.
Iara Dantas Cordeiro de Morais +1 more
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Internal Marketing Orientation Measurement in Service Industry (Case Study: Iran Banking Industry) [PDF]
مدیریت بازرگانی, 2013 Services companies attempt to promote their delivered services to customers and achieve a stable competitive advantage. For achieving this goal, Marketing and HR scholars jointly propose application of Internal Marketing (IM) principles and instruments ...
Najmeh Ramooz +3 more
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Impact of employee attitude on their pro-social behavior: a case study
Entrepreneurship and Sustainability Issues, 2022 The authors investigate what factors impact employee attitude and how employee attitude shapes their behavior. They admit that pro-social behavior (PSB) is a consequence of internal market and learning orientation since it affects the attitude of front ...
Edmunds Čižo +3 more
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Trakya University Journal of Social Sciences, 2021 The purpose of this study is to determine whether service quality perceptions of hotel employees affect their work job satisfaction and to reveal whether internal market orientation has an intermediary role in this interaction.
Selda UCA +2 more
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Internal marketing for engaging employees on the corporate responsibility journey
Intangible Capital, 2012 Purpose: The purpose of this paper is to explore whether internal marketing could be a powerful tool for engaging employees on the corporate responsibility journey.Design/methodology/approach: In the absence of empirical work linking internal marketing ...
Isabel Sanchez-Hernandez, David Grayson
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Cogent Business & Management, 2017 The relationship between market orientation and firm performance and mediating influence of many external factors has been researched extensively across various contexts.
Adu Danso, Kofi Poku, Ahmed Agyapong
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