Results 11 to 20 of about 23,967 (256)
Measuring the internal-market orientation in the public sector
Ekonomski Vjesnik, 2015 The application of internal marketing in organizations has been researched by scholars for nearly three decades, but literature has little empirical research in the public sector.
Emerson Wagner Mainardes +1 more
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The nexus of internal market orientation and international HR management [PDF]
European J. of International Management, 2021 This paper examines Internal Market Orientation (IMO) in the context of international businesses (Multinational Corporations, MNCs) that execute international human resources management (IHRM) to manage their workforce overseas. Grounded in conventional IMO theory, this study suggests a novel iIMO framework that introduces the utilisation of ICTs in ...
Kazakov, Sergey, Ruiz Alba, José Luis
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Marketing orientation in SMEs: Effects of the internal environment [PDF]
New England Journal of Entrepreneurship, 2001 Marketing orientation refers to a culture in which organizations strive to create superior value for their customers (and superior performance for the business) by focusing on customer needs and long-term profitability. Some studies have found that firms with a high degree of marketing orientation experience improved performance; others have found ...
Richard C. Becherer +2 more
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Market Orientation and Gender Wage Gaps: An International Study [PDF]
SSRN Electronic Journal, 2007 SUMMARYMore market orientation may reduce gender wage gaps via its effects on competition in product and labor markets and a generally lower level of regulation in the economy. On the other hand, less regulation and state intervention – which goes along with higher market orientation – may diminish the role of legislature and institutions that ...
Zweimüller, Martina +2 more
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Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, 2023 This study aims to examine the impact of market orientation, innovation capacity, and government support on the development of the Unburnt Building Materials (UBMs) market in the Mekong Delta, Vietnam.
Truong Thi Hoang Oanh +2 more
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Investigating internal market orientation: is context relevant?
Qualitative Market Research: An International Journal, 2020 PurposeThrough undertaking qualitative research within different industrial contexts, the study aims to address the following: How do practitioners in non-service organisations interpret internal market orientation (IMO); How is IMO practiced within an eastern cultural context; and What are the outcomes of its implementation?Design/methodology ...
Yu Q, Barnes BR, Ye Y
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Market Capabilities Strategy, Internal Market Orientation and Performance of Pharmacy Companies Accepted in Tehran Stock Exchange [PDF]
مطالعات مدیریت راهبردی, 2016 The purpose of this study is surveying the mediating effect of market capabilities in the relationship between internal market orientation and organizational performance of pharmacycompanies accepted in Tehran stock exchange.
Jamshid Salar +3 more
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Determining the impact of the management of market orientation dimensions on the performance of organic food production industries in Iran [PDF]
پژوهشهای مدیریت عمومی, 2017 Introduction Organic farming has a crucial role to play in food supply and the satisfaction of environmental standards. The issues of marketing and sales, one of the main challenges facing organic products (especially in the transition phase), has been ...
Mohammad Ali Dadashi +3 more
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The Role of Knowledge Management Orientation in Driving the Performance of MSMEs
Southeast Asian Business Review, 2023 The evaluation of a company's performance is a critical aspect when assessing the alignment of business activities with established plans. Regular performance measurement is vital for small-scale enterprises like Micro, Small, and Medium Enterprises ...
Dunga Barinta
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Endogenizing Blockchain Windows of Opportunity in Iran’s Banking Industry through Applying Technological Innovation System (TIS) Approach [PDF]
بهبود مدیریت, 2022 Endogenizing windows of opportunity in an industry can be analyzed and evaluated through using the Technological Innovation System (TIS) approach. In this regard, the purpose of this study is to identify and evaluate the functions and mechanisms needed ...
Masoud Hashemi +3 more
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