Results 251 to 260 of about 93,398 (308)
Some of the next articles are maybe not open access.

Which “Internal Market”?

Journal of Management in Medicine, 1994
There are two potential types of “internal markets”. In Type I, the patient is treated only by “contracted” providers while in Type II, he/she is free to choose a provider. The rhetoric ofWorking for Patientsis Type II while the practice is Type I. Type I market with its contracting concept is a pernicious version of the line relationship that existed ...
openaire   +2 more sources

Internes Marketing-Programm

2011
Um Ihre Botschaft uber die externen Kommunikationskanale zu vermitteln, brauchen Sie Freiraume und Ressourcen in Form von Geld und Mitarbeitern. Um diese Dinge von den Entscheidungstragern im Unternehmen genehmigt zu bekommen, mussen Sie Ihre Strategie und Ihr Projekt uberzeugend intern vermarkten und verkaufen.
openaire   +1 more source

International Marketing

By delving deeply into marketing ideas in the context of different countries, International Marketing offers a fresh, integrated perspective. The authors examine the five fundamental marketing concepts—markets, products, pricing, distribution (place), and promotion—in the context of cultural, linguistic, political/legal, economic, and technological ...
Dr. Prashant Gundawar   +4 more
  +4 more sources

International marketing

Thunderbird International Business Review, 2003
AbstractPhilip R. Cateora & John L. Graham. 2002. International Marketing (11th ed.). New York: McGraw‐Hill. 694 pages.
openaire   +1 more source

Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing

International Journal of Information Management, 2021
Ilias O Pappas, Arch G Woodside
exaly  

Internal Marketing

Journal of Ambulatory Care Marketing, 1991
openaire   +2 more sources

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