Results 271 to 280 of about 1,746,659 (307)

International new venture performance: Role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities

International Business Review, 2020
Dominic Buccieri, Erin Cavusgil
exaly  

Revisiting international marketing strategy in a digital era

International Marketing Review, 2019
Leonidas C Leonidou
exaly  

International Marketing

Journal of Marketing, 1985
Jacob Naor, Philip R. Cateora, Susan P. Douglas, C. Samuel Craig, Peter Doyle, Norman A. Hart   +5 more
openaire   +1 more source

International Marketing

2008
openaire   +1 more source

Marketing international

2012
Dans un contexte d'élargissement des marchés, de nombreuses entreprises accélèrent leur expansion internationale et renforcent leur présence à l'étranger, notamment dans les pays émergents. Les mutations de l'environnement mondial et la diversité des comportements de consommation accentuent la complexité des décisions liées au marketing international ...
openaire   +1 more source

Internal Marketing

2003
Matthyssens, Paul, Wursten, H.
openaire   +2 more sources

Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures

Journal of Business Research, 2016
Silvia L Martin
exaly  

Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?

Journal of Marketing, 2010
Constantine S Katsikeas, Matthew J Robson   +1 more
exaly  

Internal Market

2020
openaire   +1 more source

International entrepreneurial marketing strategies of MNCs: Bricolage as practiced by marketing managers

International Business Review, 2018
Man Yang
exaly