Results 281 to 290 of about 188,953 (309)

International new venture performance: Role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities

International Business Review, 2020
Dominic Buccieri, Erin Cavusgil
exaly  

International relationship marketing ‐ The importance of psychic distance

European Journal of Marketing, 2000
Tony Conway, Jonathan S Swift
exaly  

International services marketing: review of research, 1980‐1998

Journal of Services Marketing, 1999
Gary Knight
exaly  

International Marketing or simply Marketing?

MERCATI & COMPETITIVITÀ, 2017
openaire   +1 more source

International Marketing

2007
null Clarke, null Chen
openaire   +2 more sources

The influence of marketing capabilities on economic international performance

International Marketing Review, 2008
Andreu Blesa, Maria Ripolles
exaly  

Internal Marketing

2003
Matthyssens, P., Wursten, H.
openaire   +2 more sources

International new ventures as “small multinationals”: The importance of marketing capabilities

Journal of World Business, 2012
Maria Ripolles, Andreu Blesa
exaly  

Standardization of international marketing strategy by firms from a developing country

International Marketing Review, 1997
Shaoming Zou, David M Andrus
exaly  

Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?

Journal of Marketing, 2010
Daniel C Bello, Constantine S Katsikeas, Matthew J Robson   +2 more
exaly