Results 281 to 290 of about 93,398 (308)

Marketing international

2012
Dans un contexte d'élargissement des marchés, de nombreuses entreprises accélèrent leur expansion internationale et renforcent leur présence à l'étranger, notamment dans les pays émergents. Les mutations de l'environnement mondial et la diversité des comportements de consommation accentuent la complexité des décisions liées au marketing international ...
openaire   +1 more source

Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

International Journal of Advertising, 2017
Marijke De Veirman, Liselot Hudders
exaly  

Internal Marketing

2003
Matthyssens, Paul, Wursten, H.
openaire   +2 more sources

Marketing in the Sharing Economy

Journal of Marketing, 2019
Giana M Eckhardt, Baojun Jiang, Aric Rindfleisch   +2 more
exaly  

The future of social media in marketing

Journal of the Academy of Marketing Science, 2019
Gil Appel, Lauren Grewal, Rhonda Hadi
exaly  

Tobacco Control for Clinicians Who Treat Adolescents

Ca-A Cancer Journal for Clinicians, 2003
exaly  

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Journal of Business Research, 2012
Angella J Kim, Eunju Ko
exaly  

Big Data consumer analytics and the transformation of marketing

Journal of Business Research, 2016
Sunil Erevelles, Nobuyuki Fukawa
exaly  

Internal Market

2020
openaire   +1 more source

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

Journal of the Academy of Marketing Science, 2015
Clay M Voorhees, Edward Ramirez
exaly