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AIAs large language models (LLMs) gain traction among researchers and practitioners, particularly in digital marketing for tasks such as customer feedback analysis and automated communication, concerns remain about the reliability and consistency of their ...
Maria C. Voutsa +2 more
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Simetris: Jurnal Teknik Mesin, Elektro dan Ilmu Komputer, 2013 ABSTRAK Pemasaran melalui internet merupakan strategi baru dalam era teknologi informasi saat ini. Teknologi informasi diarahkan untuk mendukung proses bisnis utama dan pendukung yang ada di Usaha Mikro Dan Usaha Kecil Menengah (UMKM).
Endang Supriyati, Mohammad Iqbal
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Pengaruh Internet Marketing terhadap Brand dan Kinerja pada Universitas Swasta di Jakarta Barat
ComTech, 2012 Several purposes of this research writing are to comprehend marketing activity at a private university in West Jakarta, the relationship between internet marketing with the brand, the relationship between internet marketing and performance of private ...
Sartika Kurniali
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Internet-induced marketing techniques: Critical factors in viral marketing campaigns [PDF]
, 2008 The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined.
Bourlakis, M +3 more
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Do we need a new framework for managing Internet marketing activities?
Tržište, 2011 Extensive usage of the Internet as a marketing tool began approximately fifteen years ago, resulting in the development of the Internet marketing as a distinctive field within marketing theory and practice.
Vatroslav Škare
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Internet promotion tools and techniques: analytical review [PDF]
Marketing i Menedžment Innovacij, 2015 The aim of the article. The aim of the article is an analysis and systematization of modern communication Internet marketing tools, development of recommendations for their management to promote products in a virtual environment and maintaining the ...
S.M. Illiashenko, T.Ye. Ivanova
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Novas tendências em marketing por causa do auge da Internet [PDF]
, 2017 The use of Internet has changed considerably the marketing practice. In this article the authors carry on a literature review to analyse the factors involved in the process and also the advantages, challenges and opportunities of this technology from a
Bellido-Pérez, Elena +2 more
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Marketing Teaching Innovation in the Internet Age: Evidence from AIRBNB Website [PDF]
, 2021 Yang Zhou +3 more
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Economic Review, 2019 The paper briefly highlights the importance of the internet for business operations of modern companies and the possibilities for its integration with traditional marketing activities.
Ahmet Sinanagić +2 more
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SAGE Open, 2021 Two South Korean internet-only banks were established around the same time, but their performances differ significantly when the product is similar to intangible values such as brand equity and marketing efforts.
Jong Ho Lee, Heejun Park
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