Tobacco-Derived Nicotine Pouch Brands and Marketing Messages on Internet and Traditional Media: Content Analysis [PDF]
, 2022 Pamela M. Ling +3 more
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The utilisation of the Internet to market small tourism businesses
South African Journal of Business Management, 2005 The tourism sector has been identified as an industry that has the potential to make a substantial contribution to the growth of the South African economy.
R. Elliott, C. Boshoff
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The Role of Internet in Marketing Strategies [PDF]
The use of the Internet has increased in recent years remarkably. Conducting business in the digital economy means using Web- based systems on the Internet and other electronic networks to do some form of electronic commerce.
Ramin Bashir KHODAPARASTI
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Internet marketing: a content analysis of the research [PDF]
, 2013 J. Ken Corley +2 more
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From search engine optimisation to search engine marketing management: development of a new area for information systems research [PDF]
, 2010 Search Engine Optimisation was a term used by web developers in the late 90s to highlight the importance of increasing a website’s position in search engines’ results.
Chadwick, C, Fletcher, G, Heinze, A
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The Internet as a catalyst for business internationalization in Africa [PDF]
, 2019 A lot of African internet-based MNEs have adopted an international marketing approach called glocalization – which describes products or services that are developed and distributed globally, but have also been customized to fit the local environment ...
Goncalves, Marcus
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MARKETING POLICIES THROUGH THE INTERNET: THE CASE OF SKIING CENTERS IN GREECE [PDF]
Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice, 2012 Lately, Internet constitutes a major tool for transactions in every aspect and supports innovative marketing policies. Broadband Internet has become “the key to success” for businesses, as it offers various advantages and benefits through Internet ...
Panagiotis LEFAKIS +5 more
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The Strategic Role of Marketing Communication in he SME: the Case of Fornari SpA [PDF]
In this paper we discuss the strategic importance of communication and Intranet for theItalian Small and Medium Enterprise (SMEs). We analyse the case of Fornari SpA, an Italian medium size clothing and shoes manufacturer that uses internet as a ...
Andrea Buratti, Marco Cioppi
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The internet as a relationship marketing tool - some evidence from Irish companies [PDF]
, 1999 This article explores the strategies underlying the use of the internet as a marketing tool by Irish businesses. Three different approaches to internet Marketing are described: the ornamental, the informational and the relational.
Geiger, Susi, Martin, Shane G.
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Change of digital interaction of consumers and organizations
Ученые записки Российской академии предпринимательства, 2021 Communication channels on the Internet contribute to the functioning of the company in the market, by directing the interaction of the organization with all subjects of both external and internal environment.
A. A. Volokhov
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