Results 81 to 90 of about 2,037,474 (290)
Tensions of Sustainability Logics: Performance of a Company Utilizing a Sustainable Business Model
ABSTRACT In recent years, companies have used sustainable business models to gain a competitive advantage. However, there are tensions due to the inconsistency between social, environmental, and economic logic in sustainable business models, making it difficult for companies to change. To understand the existing tensions and interactions between logics,
Ann‐Kristin Thienemann
wiley +1 more source
Marketing strategy is a design of goals and objectives in the field of marketing, which contains directions related to activities that will be carried out in order to realize a company's marketing objectives.
Tivani Adelia Putri Tivani, Dahruji
doaj +1 more source
ABSTRACT This study investigates whether, under what conditions, and how community development—conceived as a form of engagement with secondary stakeholders—affects firms' emissions performance. Specifically, we examine the moderating role of Environmental Management Teams (EMTs) and the mediating role of product responsibility capability.
Misagh Tasavori +2 more
wiley +1 more source
Designing a Digital Advertising Model Using the Integration of Soft Systems Methodology and Critical Systems Heuristics [PDF]
This study presents a novel, systems thinking-based approach to designing a comprehensive digital advertising model, addressing the field's complex and ill-structured challenges.
Zahra Bakhshizadeh +2 more
doaj +1 more source
ABSTRACT Widespread digital adoption has challenged our understanding of how these tools reshape collaboration, trust and sustainability outcomes across different institutional and network contexts. As networks now pursue resilience and sustainable development in parallel, we map emerging research directions and identify how collaboration and ...
Ari Carisza Graha Prasetia +1 more
wiley +1 more source
Bibliometric Analysis of Website Quality Research Trends Over 24 Years [PDF]
Website quality has a significant impact on consumer purchasing decisions in e-commerce, attracting growing research attention. This bibliometric review examines 370 publications on website quality from 2000 to 2024 using Scopus data and VOSviewer ...
Fatemeh Enjavi Hosseini +2 more
doaj +1 more source
Innovative Minds, Sharing Hesitations: Open Innovation Meets Green Entrepreneurship
ABSTRACT This study examines the relationships between innovative thinking tendency, knowledge hiding behavior within organizations, open innovation, and green entrepreneurship among employees in technology firms. Data collected from 386 participants were analyzed using cluster analysis and structural equation modeling.
Ebru Polat
wiley +1 more source
This research is motivated by the importance of marketing strategies for traditional culinary MSMEs amidst increasingly intense business competition, as well as the need to integrate Islamic values into marketing activities in accordance with the ...
Evi Khairunnisa
doaj +1 more source
This study are aimed to examine the effect of Relationship marketing to patient satisfaction, relationship marketing to the loyalty of the patient, patient satisfaction to loyalty patient, and to compare the influence of relationship marketing with ...
Mohamad Dimyati
doaj +1 more source
Lo sviluppo delle tecnologie digitali è alla base di una profonda trasformazione delle imprese e, in particolare, del marketing. Centrale risulta essere l’impatto di tali tecnologie sull’organizzazione, nel segno di una crescente tensione verso la ...
Maria Vernuccio +2 more
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