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Marketing mix for librarians and information professionals [PDF]
, 2013 This paper covers the explanation of marketing mix for librarians and information professionals and the nature of the elements of the marketing mix. It discusses the traditional issues arising from the marketing mix and issues which are more appropriate ...
Moikan Mollel, Mimutie
core +1 more source
GoFood Vs ShopeeFood: Manakah yang Menjadi Pilihan Generasi Z?
Al-tijary, 2023 This study tries to ascertain Generation Z's preference for online food delivery between ShopeeFood and GoFood based on the notion of the marketing mix from an Islamic economics perspective. A comparative descriptive methodology was adopted.
Fita Nurotul Faizah +1 more
doaj +1 more source
Incorporating Islamic Ethic Elements into Marketing Mix Paradigm
Financial Risk and Management Reviews, 2018 To consider the extent to which the dynamism of ethic elements from four commendable characteristics of Prophet Muhammad (PBUH) fits within existing marketing mix framework thinking in strengthening marketing mix approach of Islamic business. This can be achieved through analyzing selected elements of Islamic ethic features, that are derived from the ...
Shafin, Nazree, Kasim, Rozilah
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, 2020 Purpose: The marketing mix has been extensively criticised by scholars and practitioners, which has led marketing scholars to redefine the original 4P concept, expand the 4Ps with additional Ps and develop new concepts to replace the marketing mix ...
Lahtinen, Ville +2 more
core +1 more source
Prinsip Islam pada Service Excellent: Tinjauan Islamic Marketing Mix di Sakinah Supermarket Surabaya
NUANSA: Jurnal Penelitian Ilmu Sosial dan Keagamaan Islam, 2022 Society’s fettle tends to be modern today and thus making entrepreneur start competing establishing supermarkets or minimarkets. The competition quite tight because the supermarkets are close even nearby to one another. Therefore, it requires implementing effective and innovative strategies to meet the exact target market. Today’s aspect encountered is
null Kuhlil Hidayah +1 more
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Does Islamic Marketing Mix Affect Consumer Satisfaction?
International Journal of Service Science, Management, Engineering, and Technology, 2022 Customer and customer satisfaction is considered to be the core for success. Targeting the growing Islamic customer population has given the opportunity to tap demand based on Islamic values. Apart from the standard marketing mix, the Islamic marketing mix (IMM) varies in its purpose, application and acceptance among the customer.
openaire +1 more source
The Power of Unity: Collective Action and Smallholder Agricultural Performance in West Africa
Agribusiness, EarlyView.ABSTRACT We analyze the impact of collective action through farmer‐based organizations (FBOs) on smallholders' farm performance and income inequality in Ghana, Benin, The Gambia, and Mali. We find that FBO membership increases cereal yield in Ghana and The Gambia, legume yield in Mali, ruminant numbers in Benin and The Gambia, and total farm income in ...
Emmanuel Donkor +3 more
wiley +1 more source
Determinan Loyalitas Nasabah Bank NTB Syariah
Iqtishaduna: Jurnal Ilmiah Ekonomi Kita, 2022 This research aims to analyze the factors influencing customer loyalty at Bank NTB Syariah. These factors include service performance, customer relationship marketing, and marketing mix. This research applies quantitative techniques and is analyzed using
Selamat Muliadi
doaj +1 more source
Value of Information of Improved Traceability in Fresh Produce Markets
Agribusiness, EarlyView.ABSTRACT Traceability plays an important role in promoting a safe food supply by fostering transparent information exchange along the food supply chain. New technological innovations have the potential to improve traceability outcomes, as greater transparency along the food supply chain can aid in pinpointing precise origins of the contamination ...
Kelsey Vourazeris +2 more
wiley +1 more source
Does Contract Farming Reduce Pesticide Use? Panel Data Evidence From Smallholder Farmers in China
Agribusiness, EarlyView.ABSTRACT The inappropriate and excessive use of pesticides poses a major threat to human and ecosystem health in the agri‐food sector. While existing studies have examined the potential of contract farming to address this issue, most have focused on large‐scale farms and relied on small or transactional datasets, often leaving the role of crop‐specific
Zhihui Liang, Shan Jin, Matthew Gorton
wiley +1 more source